Wednesday, April 22, 2020

Japanese War Crimes

Introduction Japanese war crimes were committed during the reign of Emperor Hirobito. The paper will give a detailed analysis of the crimes that were committed such as mass killing, forced labor, lootings, use of biological and chemical weapons, cannibalism, sexual slavery, torture and enslavement. This will hence help in giving limelight to the main effects of the crimes.Advertising We will write a custom research paper sample on Japanese War Crimes specifically for you for only $16.05 $11/page Learn More To fully understand the crimes committed, the discourse will also analyze the Japanese and international law and some of the agreements that Japan signed in relation to the crimes that were later committed. As a means to an end, it will give a brief recommendation on the whole subject of war crime and the way forward for Japan. Discussion War crimes are the violations of war customs or laws (Trahan,7-13). This includes crimes that are committed against the enemies who can either be opponents or civilians. Though Japan has offered numerous apologies in regard to the suffering it caused, most people still assert that Japan still has not been humble enough to offer a genuine apology (Kristof, 37-49). Others in support of Kristof allege that the Japan government is not humble as it has until now not accepted the legal duty to compensate the people who were affected during the atrocities. Most women’s and Human’s rights organizations agree that Japan should have a legal and moral role to fully compensate the victims. However, Maga (9-31) disagrees with Kristof asserting that the nation has chosen to reject any form of reconciliation. It is the aim of this discourse to give a detailed analysis on the causes of war crimes in Japan in relation to crimes committed such as mass killing, enslavement, and forced labor among others.. It will also give limelight to obvious effects and discuss related laws and trials. Finally, it will give a recommendation. The Japanese Law in relation to War Crimes Japan promised to abide by the terms of Geneva Convention of 1929. Most of the crimes that were committed such as mass killing, lootings, slavery, forced labor, sexual slavery, torture among others did fall in the category of Japanese as well as the international law. For instance most of the crimes by the personnel in the period of the Second World War directly violated the military law. Moreover, the empire ended up breaking agreements that had been signed by Japan such as use of biological or chemical weapons as well as protecting the prisoners. The Japanese government fully accepted the terms that were set in 1945 by Potsdam declaration meaning they were not supposed to engage in the heinous activities that they later engaged in.Advertising Looking for research paper on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More Overview of Japanese War crimes and causes Th e military forces were responsible for the war crimes in Japan (Christopher and Eitzen.412-417). Other forces such as Japanese army, the navy, imperial, emperor Hirohito among others were responsible for the war crimes ( Nelson443-467). These people have been cited to have been directly or indirectly involved in the killings and the crimes that were committed against innocent civilians and war prisoners. They were responsible for the killing of millions as even some of the Japanese soldiers admitted to committing the crimes is (Maga 17-35). They conducted numerous abuses against the prisoners and the civilians in East Asia as well as the pacific region (Nelson, 443-467). Since 1950s, most of the government officials in Japan have offered unaccountable apologies for the war crimes though others still deny of having knowledge on the happenings of this period as the killings and lootings at Nanjing by the Japanese soldiers. In comparison to other forms of aggression during the Second W orld War in other nations, Japan is the only country that used biological and chemical weapons. As stated earlier, the paper will give a detailed analysis on the crimes that were committed which were against the law. Use of biochemical weapons and effects Japan started researching on both the chemical and biological weapons in 1920s (Guillemin 545-549). One of the most influential persons who was responsible for these weapons and the later effects was Shiro Ishii ( Kleinman, 23-47). He did his research on innocent victims with the protection of the local police among other influential agencies. He later constructed a biological weapon research center which was later completed in the year 1939. Every year hundreds of his prisoners were exposed to numerous known diseases such as yellow fever and anthrax (Kleinman, 23-47) Ishii even used these prisoners for various hyperthermia and gangrene experiments (Guillemin 545-549). This was a period where most prisoners were even coerced to hav ing intercourse with people who had venereal diseases. The main victims of all these heinous acts and experiments were ordinary criminals, mentally challenged people, political prisoners, the homeless, the poor among others. Most of the prisoners who were used for the experiment were of Chinese origin as well as Americans, Europeans and Koreans.Advertising We will write a custom research paper sample on Japanese War Crimes specifically for you for only $16.05 $11/page Learn More There is no definite data on the people who were killed during the experiments but it is estimated that over twelve thousand people were sacrificed in the name of research (Greenleaf, 275-411). Over 250, 000 people were killed during the field tests as well as in the period of the post war epidemic outbreak which is directly related to biological and chemical weapons that were used (Greenleaf, 275-411). Though Ishii was an influential researcher for both biological and chemical weapons, he did not commit these crimes alone, but he was helped by various veterinarians, researchers, doctors, among other medical experts (Kleinman, 23-47). All this happened during the reign of Emperor Hirohito in which other units which was like those of Ishii were constructed between 1931 and 1945. From the beginning of 1945, the Japan government denied having any knowledge on the activities of the chemical and biological weapons and its impact on people. They also in their interrogations on the issue tended to reduce the impact that these weapons had. In 1996 the spokesman for foreign affairs lied and defended the Japanese government asserting that the government did not have documents to prove without doubt that they used Chinese people for research.( Edwards, 317-336). That was an outright lie and Drifte ( 47-71) agrees that the Japanese government was obviously aware of the documents that confirmed the vast activities of the allied units and Unit 731. The Japanese governme nt was aware that during this period the highest authority including the Royal Family was fully responsible for these crimes. Since then, for unknown reasons, the Japanese government has refused to acknowledge on the existence of these crimes and those in authority today have continued to deny of having knowledge on such activities. It is to be understood that Japanese War Crimes were not just committed by the ethnic personnel. However, people in pacific and Asian countries teamed up with the Japanese military after coercion and threats. Others collaborated due to economic hardships, imperialist influence, aversion, among other adverse reasons. The result of the war crimes is quite vast and is nothing less than horrific. The war criminals due to the immunity given by the U.S were free to resume to their careers as if nothing happened. Various professions were dominated by high ranking Japanese researchers and medical personnel for a long time. These murderers even rose to high posts and became prominent government officials and presidents of various institutions and were credited for being outstanding researchers in the scientific world.Advertising Looking for research paper on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research shows that most of the graduates of various units dominated the Ministry of Health. Additionally, criminals such as Kitano Masaji and Naito Ryoichi developed influential pharmaceutical companies for instance the Green Cross Company (Hornblum, 1437). Having criminals occupy public and private companies had its own consequence. It led to the Green Cross Scandal in which approximately 1500 Japanese were given unsterilized blood which had HIV virus The war crimes have led to numerous lawsuits which are still pending. The War crimes have led numerous charges to people who were liable against various crimes against peace. Some of these charges were introduced in Tokyo trials so as to prosecute class A, Class B and class C criminals. Class B criminals were prosecuted on the merit of being found guilty of the war crimes as per the Japanese and international law. Class C were the people who were guilty of crimes related During the period of 2nd Sino Japanese War, there was use of ga s weapons for example such as tear gas was used in 1937 though from 1938, the Japanese Army started using other chemical weapons such as nausea, chlorine, phosgene gas among other toxic gases. For instance, the emperor permitted the use of such toxic gases on various occasions during the Wuhan war of 1930 despite the agreement signed in relation to use of Noxious Gases in Warfare and Hague conventions(Maga, 18). Furthermore, during the Yichang battle of 1941, the Japanese army launched around one thousand toxic yellow and red gas shells which led to immense adverse effect on over 1,600 Chinese soldiers (Maga, 17-35). Enslavement in relation to war crimes There has been immense controversy on the role of Japan during the Second World War. This has been in relation to the numerous deaths of prisoners of war who were all under Japanese rule. During this period, the Japanese government during its criminal activities killed over 30 million people in which 25 million were Chinese (Futamur a, 59-114). Japan is known to have enslaved millions of people. People were exploited and worked as casual laborers and forced prostitutes. Additionally, forced labor caused several deaths. Over 100, 000 civilians ended up dying during the Siam Railway construction (Fatamura, 59-114). Fatumura in regard to the Tokyo Tribunal’s findings, asserts that the death rates from the Asian nations in which Japan was fully accountable was approximately 27.1% whereas the Chinese death rates were higher than that of the Asians which were directed by Emperor Hirohito( 59-114). Enslavement led to war crimes as it was against the Japanese and international law. Mass killings in relation to war crimes Japanese government was also guilty of mass killings as between the year 1937 and 1945; the military killed over 10 million people (Fatamura, 59-114). This was a result of poor military strategy and immoral national culture. The most famous incident happened in 1937 to 1938; Nanking Massacre, wh ere the Japanese military and army killed over 300, 000 prisoners and civilians (Maga, 17-35). This was against the law and hence led to war crimes. Torture as a cause of war crimes The Japanese forces employed vast usage of torture mechanisms in an effort to promptly gather intelligence. The tortured prisoners could be later executed which went undetected and unquestioned. The prisoners were bullied and murdered so as to cover evidence. This was crime against humanity. Cannibalism as a cause of war crime Another issue under crimes were cannibalism in which most Tokyo tribunals cases indicates that the personnel in Pacific and Asia who were from Japanese origin committed heinous acts of cannibalism against the prisoners. It was so tragic that the Japanese personnel started selecting prisoners daily where every day a prisoner would be killed and later eaten by the army. Liutenant Yoshio Tachibana among other personnel was convicted of cannibalism in 1946 (Maga, 17). Sexual slavery Th e other form of crime was sexual slavery among women where women were recruited by deceptive means, then abducted and finally forced to sexual slavery. This was against the law hence causing war crimes. Trials in relation to war crimes After the war, various people were categorized in the class A, B and C war criminals where around 984 people were condemned to death. Approximately 920 people were executed, 2, 944 people received prison terms, 475 people got a life sentence, 1, 018 got acquitted and around 279 people were neither brought to trial nor sentenced (Maga, 17-31). Emperor Hirohito and other members of the Royal Family who were implicated in the war were exonerated from the criminal prosecutions. Most of the historians have been cited criticizing this decision of the court to exonerate these high ranking officials of the Royal family arguing that they were directly involved in the war crimes. Recommendations It goes without saying that there comes a time when it is not nece ssary anymore to understand why Japan cannot genuinely apologize for its acts, why the Japanese soldiers committed such barbaric acts and even why the emperor was exonerated from the war crimes. The question is, does it matter anymore to count on the innocent victims who were killed during Nanjing Massacre, how many Chinese and Americans were tortured and killed or even how many times the Japanese used biochemical weapons in China which resulted to deaths? It is time that Japanese government acknowledged its war crimes if at all they want to maintain peace in the international sphere and even play a meaningful role in the United Nations (Li,.8-12). For Japan to gain trust of other nations, it ought to settle its legal and moral obligations. Japan should take responsibility for the war crimes, apologize to the victims who were involved in the atrocities and pay the appropriate reparations to all the victims. Conclusion It is apparent that Japanese War crimes had immense effect. The p aper has extensively discussed the Japanese War crimes focusing on the crimes committed, its effects and finally given a recommendation. Works Cited Christopher, George., Eitzen, Edward. â€Å"Biological warfare†. JAMA, 278.5 (1997): 412-417. Drifte, Reinhard. Japan’s security relations with China since 1909. From balancing to bandwagoning. New York: Routledge, 2002. Print Edwards, Jason. â€Å"Community focused apologia in international affairs. Japanese prime minister Tomiichi Murayama’s apology†. Howard journal of communication, 16.4 (2005): 317-336. Futamura, Madoka. War crimes tribunals and transitional justice. The Tokyo trial and the Nuremburg legacy. New York: Routledge, 2000. Print Greenleaf, Peter. Japan’s secret weapon. Washington: Current publishing, 1944 Guillemin, Jeanne. â€Å"Scientists and the history of biological weapons†. Science and society, 7 (2006): 545-549 Hornblum, Allen. â€Å"They were cheap and available: prisone rs as research subjects in 20th century’. Education and debate, 315(1997): 1437 Kristof, Nicholas. â€Å"The problem of memory†. JSOR, Foreign affairs, 77.6 (Nov 1998): 37-49 Kleinman, Arthur. Japan’s wartime medical atrocities. Comparative inquiries in science, history and ethics. New York: Taylor and Francis, 2010. Print Li, Peter. Japanese War Crimes: The search for justice. New York: Transaction publishers, 2003. Print Maga, Timothy. Judgment at Tokyo: The Japanese War crimes Trials. CA: University press of Kenturcky, 2001. Print Nelson, John. â€Å"Social memory as ritual practice: commemorating spirits of the military dead at Yasukuni Shinto Shrine†. Journal of Asian Studies, 62.2 (2003): 443-467 Trahan, Jennifer. Genocide, war crimes, and crimes against humanity. A topical digest of the case law of the international criminal tribunal for the former Yugoslavia. New York: Human Rights watch, 2006. Print This research paper on Japanese War Crimes was written and submitted by user Lydia Bradford to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, March 17, 2020

Angelas ashes essays

Angelas ashes essays 1. I selected this novel because my mother said it would be a great book to read. She said it gave me a good aspect that my great grandparents went through. 2. The Characters, the setting and the title were very important because it added to the effect to what the times and the theme of the whole novel were like. The characters brought good support because with out the characters support then the whole book would just be about Frank, and Im sure that would be boring. The setting brings a great background for the story to come to life, the poverty of Ireland; its an interesting subject. The Title explained how Angela had to somewhat die on the inside to keep her self-going all the time. 3. His vocabulary was all right and really wrote with an Irish accent, it was like kind of like last years novel. 4. I didnt like the type of human nature because it was harsh the way they treated their students...but it kept them on their toes. For example, they hit them with whips and slapped them. Or when frank slapped his mother when he was drunk. It wasnt right. 5. Today, we have shelters for this kind of problems and in this country we give the poor hot food and medicine if they need it. 6. The plot is Frank and how he grew up, his family life and how it affected his life afterwards. A couple reasons being, his father would most times come home drunk also sometimes he spent a lot of his time playing and spending time with his kids. He was a good father when he was sober. So in turn he knows now what good aspects of being a good father are as well. 7. A Quote that supports number three is on page 11, paragraph two. ...When I look back on my childhood I wonder how I survived at all. It was, of course, a miserable childhood: the happy childhood is hardly worth your while... it describes he Irish catholic background of family. It also describes how interesting his life is by being poor, and if it were any...

Saturday, February 29, 2020

A Critical Comparison Between Clt English Language Essay

A Critical Comparison Between Clt English Language Essay In the case of communicative language teaching, students do not know how to communicate using appropriate social language they have studied, so teachers need to engage them in all sorts of activities like: role playing, problem-solving tasks, discourses and so on, in order to practice some real-life communication problems with one another. As for the direct method, teachers who use it think that a student has to learn how to think in the target language and then to be able to communicate successfully with others. They also think that students need first of all to associate the meaning with the target language. In order to do this, they use in class pictures, pantomime, sounds, gestures and so on, without translating a word into the student’s native language. In the direct method students learn how to speak when they are given some real situations like the following: they are in England and they have to go shopping. They have no food and only some clothes for the summer and th ey have to handle this particular situation where they have to speak to the cashier and to the shop assistants. The teacher and the learner’s roles in CLT and DM method : The direct method was established in Germany and France around 1900 and the communicative language teaching began in Britain in the 1960s as a replacement to the earlier structural method, called Situational Language Teaching. Both methods resemble in the fact that they refrain from using the learners’ native language and just use the target language. Their oral communication skills are built up in a carefully and progressive, they are both organized around question-and-answer exchanges between teachers and students in small but quite intensive classes. To the extent of learning a foreign language through the communicative language teaching, students need to have some knowledge about linguistic forms, meanings, structures and functions. The teacher is the developer or the promoter of student’s learning abilities. He manages all the activities in the classroom and he answers all the student’s questions, he is engaged in the conversations and he supports them all along. On the other hand, with the direct method, the teacher uses first some evidence, he shows his students pictures, he has the role to make them understand the meaning of things; he explains them facts with the use of pantomime and so on. One of the most conclusive characteristics of the CLT method is that all the activities are done communicatively and when they end, they also receive a feedback. Some other characteristics of this method are: the use of authentic materials, activities done in small groups of people, interaction between students is favored, etc. Same goes for the direct method too, the materials used (pictures, books, posters, bills, tickets and so on) should be authentic, to make students acquire new vocabulary words or phrases correctly in the target language. When a goal of these meth ods is to teach students grammar or the ability to produce sentences structurally correct in a language, the direct method comes with an inductive approach (i.e. having learners find out rules through the presentation of adequate linguistic forms in the target language) same goes for the communicative approach where students formulate the rules themselves (inductive learning) rather than teachers (deductive learning). Learners should not be overwhelmed with linguistic terminology (Brown, 2001), grammar rules will be clearer and be remembered better if they are taught in digestible segments bearing the cognitive process in mind.

Thursday, February 13, 2020

Cyber Crimes Coursework Example | Topics and Well Written Essays - 500 words

Cyber Crimes - Coursework Example Computer programs that breach the target system facilitate it. Examples of hacker’s objectives include illegal funds transfer and retrieval of information such as in cases of deformation need to undermine competition. Another type of cyber crime is â€Å"cyber stalking,† defined as continuous harassment initiatives or actions, over the internet that induces considerable threats to a victim (Gupta, 2006, p. 7). Examples of cyber stalking include online sending of intimidating messages or calls (Gupta, 2006). Another type of cyber crime that has developed with the increased level of dependence on electronic system is â€Å"software piracy† (Gupta, 2006, p. 9). Pirating software means stealing software or illegally obtaining and distributing its counterfeit copies. Business organizations’ reliance on software for data recording, storage, and analysis identifies the enterprises as prime victims of software piracy. The piracy has a number of disadvantages to the victim businesses, buyers of counterfeit software, who cannot obtains rights of usage and warranties on the products besides risking hardware because the pirated products are hardly tested for approval (Gupta, 2006). Infecting other parties’ system through spreading viruses is another type of ‘cyber-classified’ crime. This involves dissemination of a harmful program to other parties’ systems and may aim at paralyzing a business’ network to interfere with its operations. Other cyber cri mes include jamming of networks and committing frauds over the internet (Siegel, 2008). One of the effective measures to warding cyber crimes is legal deterrence, initiative that can be achieved by reporting, to law enforcement authorities, cases of cyber crimes or behaviors suspected to possibly lead to cyber crimes. This, together with provision of evidence, facilitates successful prosecution of offenders and discourages others from engaging in cyber crimes. Reporting

Saturday, February 1, 2020

Notions of gender have significantly informed the development of Essay

Notions of gender have significantly informed the development of health policy and of health care practice. critically discuss - Essay Example This paper illustrates how notions of gender have significantly contributed to the development of health policy and the development of health care. Health policy is aimed at being a vessel for discussion and exploration of issues in the health system. In particular, it is intended to promoting communication between the health policy and legislators, system researchers, professionals and decision makers who are concerned with development and implementation of health systems and reforms in health care. These policies and reforms are being made in an ever increasing pace and policy makers are forced to look over to other countries to find solutions to their own problems. The commitment of health policy is to ensure that there is international dialogue that makes sure that policies are put into practice based on specific issues and goals as well as in the particular situations (Walsh, 2004:146). Looking back at history, there was a growing strength of women’s movement in the late 1960s and 1970s. This growth challenged the ‘medicalisation’ of bodies of women and the structure of women’s medical health needs as dissimilar from their own priorities and experiences. The women’s movement went ahead and questioned the myth that male partners or doctors had better knowledge about their bodies than the women themselves knew (David 2008). This represented the women experiences in sexual, physical, mental and reproductive health needs. Based on the social, economic and political forces that influenced heath, they analysed their experiences and searched for the connections between class, race and gender-based coercion and the way they affected the women (Graham, 2009:146). According to David (2008), there was evolution of the concepts of gender and gender analysis from feminist point of view that emphasised the cultural and social nature of most of the differences between women and men. This is

Friday, January 24, 2020

Free Hamlet Essays: Lonely Hamlet :: Shakespeare Hamlet Essays

Lonely Hamlet Hamlet’s decision to keep the murder of his father a secret to himself, along with the betrayals of many of his close friends and family, leads to his eventual downfall. If someone was there for him, whether it was his mother Gertrude, his girlfriend Ophelia, or Rosencrantz and Guildenstern, maybe his timeless death could have been prevented. Instead, his mother sides with Claudius who wants to kill him, Ophelia won’t go behind her father, Polonius’, back to be with him and Rosencrantz and Guildenstern go behind Hamlet’s back and spy on him for Claudius. Gertrude’s blindness to the whole situation is sickening. How she marries the brother of her former husband right after he kills him and never knows the truth is beyond me. She never cared about how her son felt before or after she married Claudius. She didn’t even wait very long after her husband died to get married again ( I; ii; 180-181. "Thrift, thrift, Horatio. The funeral baked meats did coldly furnish forth the marriage tables".). Therefore she is either a very slow, naïve woman or a very evil, coldhearted one. For someone to side with a person even after their own son has told them that the person they’re with has murdered their former lover is absolute lunacy ( III; iv; 29-30. "A bloody deed- almost as bad, good mother, as kill a king, and marry his brother".). Not knowing the truth in the first place is one thing, but turning your back on your own flesh and blood is another. Therefore without his mother on his side, Hamlet has lost all the fami ly in his life that could have helped him get through his terrible time and he sinks lower than ever before. Ophelia’s obedience towards her untrusting father is indescribable ( I; iii; 101-103. "Affection? Pooh! You speak like a green girl, unsifted in such perilous circumstance. Do you believe his tenders, as you call them"?). Why a grown woman would listen to her father and not help the man of her dreams in his time of need is disheartening. A man’s girlfriend should be there for him when a family member passes away, no matter what. If she had been with him on the plan to kill Claudius and knew about his fathers ghost who told Hamlet that Claudius was the one that murdered him, than neither one of them would have went crazy.

Thursday, January 16, 2020

Marketing Techniques Are Used to Market Products Essay

P1 – describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. Business to Consumer Marketing: This is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value from the customer; (e.g. Newsagent to Consumer). Business to Business Marketing: This is creating a value, solution, and relationship either for a short term or a long term with a business or a brand. This process generates a strategy that motivates sales techniques, business communication, and business developments; (e.g. Wholesalers to Newsagents). †¢A business with an aim is the goal the business wants to achieve (Long Term). Primary aim for all business organisations is to add value to the product or service they are providing and some businesses involve in making some profit. Some other aims include more strategic options like expansion, market leadership/increase in market share and brand building. †¢Business objective is more of step by step plan to take in order to achieve a stated aim (Short Term). To know the progress made by the business to achieve the objective, SMART plan used: Private Sector: Businesses in the private sector are owned by private individuals or groups. The main aims and objectives of a private sector business are to make profit and survive. Examples are: Ford, Nokia and Armani. Public Sector: Businesses in the public sector are owned or controlled by the government or regional authorities. Public sector businesses aims and objectives are not necessarily aiming to make a profit; most of their money comes from funds that are acquired through tax revenue. These types of business organisation for example are: NHS, Fire Services and State Schools. Voluntary Sectors: Businesses in the voluntary sector raise money to support particular cause or provide a service to those in need. Even though voluntary sector businesses do not aim to make a profit, they do aim to make a surplus after all costs have been covered. Another aim voluntary sector businesses may have is to increase service provision. Examples of this type of business are: Save The Children, Cancer Research UK, RSPCA. However, public and voluntary organisations have similar aims to the private sector; which is to run efficiently. The three sectors can plan their objectives by using SMART: Specific – making sure the objective is clear and readable. Measureable – for example, the data can be quantified. Achievable – if the objective is possible to be attained. Realistic – make sure the objective is real depending on the current stature of the business. Time Bound – making sure the objective can be achieved in an associated time period. Marketing strategies define objectives, plan and produce the way the business is going to satisfy customers in the chosen market. Using market strategy, businesses set marketing goals, define target markets and describes how the business should work to achieve the positioning to have an advantage over its competitors. The process used for marketing strategy has three steps, which are shown below: 1.Research and Planning During this period, the business/organisation first develops an understanding and gathers a clear picture of their target customers. As well as understanding the customers, the firm also analyse their market and competition. This gives them a view of what the markets are wanting and what the market needs and also they can follow the steps of the competitors. With this information they can then plan and start developing their market strategy. 2.Developing The Market Strategy This is the next step after collecting data from analysing the market and competition and also understanding the market’s needs and wants. Next steps are to refine the distribution; so what would be the best way to deliver the product or service to the target customer. The firm at this point identify their objectives and choose the right path to exploit any opportunities seen during the research stage. 3.Determining Actions and Controls Final stage is when you implement the strategy. So to implement the strategy; the organisation has to analyse the financial costs by creating a budget and evaluate the costs. After having this data calculated, the marketing strategy is then put into action and during the period of the activation of the strategy the firm will continue to evaluate the effectiveness of the strategy and either start planning for a new one or extend if there may be any faults in the recent strategy. Now looking at the two businesses given; Brodie’s Beer and Cadburys plc; they both are private sector businesses with Brodie’s Beer having aims to survive and maximising profit and Cadburys plc’s aims is to increase growth in market share and maximising profit. Cadburys Plc One of Cadburys’ products called Fuse was being developed and Cadburys had an objective set while working on their new product. Their objectives were: To grow the market for chocolate confectionary. To increase Cadburys’ share of the snacking sector. So when developing the product, the objective â€Å"increase Cadburys’ share of the snacking sector† was set to make sure that when Cadbury launched another product; it had a USP (Unique Selling Point. Fuse is a snacking and chocolate bar and was developed to bolster the position of Cadburys against the consumer trend towards snacking. Cadburys had a target market of ages from 16-34 when launching the fuse bar and had launched a ‘Fuseday’ campaign for the release of the chocolate/snacking bar Fuse. They had used Direct Marketing by having sponsorship from the Daily Mirror and Live TV and also Public Relation campaign involving national TV, radio and press coverage. The product Fuse; was the first national product launch from Cadburys in over 20 years and due to the high marketing commitment; over 40 million bars were delivered to trade in the first week of launch. Branding technique was used for all the marketing of the Fuse bar and the campaign called ‘Fuseday’ – it produces a positive image and presents an awareness of the product and company through advertising campaigns with a consistent theme. There are also other marketing techniques that are used for new or existing products in a new or existing market, these techniques are: growth strategies, survival strategy and relationship marketing. Brodie’s Beer Ltd Brodie’s Beer is a private limited company in the private sector. They brewer their own beers and also sell them. One of the beers they have is: Stillwater, Premium 45, 8.5% – Belgian Malt Liquor. 50% Corn and Massive dry hops of Galaxy, Citra, Kohatu Brodie’s Beer market their products by launching an event which allows the public to examine and ponder round in the brewery looking and tasting the different types of beer – free samples. This is one sort of relationship marketing and giving away free samples is an attractive way to advertise their products and the business itself to the open public. This allows customers to have a ‘test drive’ of the products that the businesses want to promote. The long term of free samples is that the customers will remember this act and will start purchasing the products. Free samples also bring in new customers and new products into the market and this gives Brodie’s Beer the opportunity to gain new loyal customers – which is the benefit of relationship marketing. The only drawback to this is the financial investment. All the money spent in brewing the alcohol and then giving most of it as tasters is a drawback as the time and money spent can go to waste if those customers are not going to purchase any beer in the future. However giving away free samples is a win-win strategy for the business as well as the consumers.