Essay On Slavery Vs Thomas Jefferson - 769 Words

People commonly believe that Thomas Jefferson is a hypocrite, due to one of his most famous quotes is â€Å"all men are created equal†, he owned slaves and never released them. The topic over slavery and Thomas Jefferson is extremely controversial today in America. In each excerpt, each author clearly addressed the issue of presentism. In Wilson’s excerpt he addressed the issue of presentism by, considering the time eras and the dilemmas that Jefferson had. He wrote that Jefferson knew that slavery was wrong, but freeing them when they had been slaves their whole life was not the correct answer. In Finkelman’s excerpt he addressed the issue of presentism, because he said â€Å"Jefferson fails the test’’. There was not a literal test, but based on†¦show more content†¦I believe that Wilson’s argument was supported by the primary source documents. In the 3rd and 4th primary documents it shows Jefferson’s â€Å"understanding on why the slaves should be freed†, but it states why he believes it is better off the way it was at that point in time. I also believe that Finkelman’s argument was supported by the second primary source. Finkelman just had a different approach to the Thomas Je fferson and slavery than Wilson. Finkelman took into consideration everything that Jefferson stated in the all of the primary sources and came to the conclusion that Jefferson was a hypocrite. Finkelman has no understanding of Jefferson’s reasoning like Wilson did. I believe that each historians had such a different interpretation of the Thomas Jefferson and slavery issue, because of their political views. I believe that Wilson is almost certainly a republican, while Finkelman was more than likely a democrat. For a while now in America, American’s have had split views on a great deal of things in history. For example the confederate flag. Republicans believe it is a part of our history and should remain, while democrats believe that it is racist and a way for discrimination to still be in America. Based on the ethical standpoint that I chose, slavery is not tolerable or considered right in any given situation, I would interpret Jefferson as a coward when it came to slaves. I also believe that he was a hypocrite and a deceiver. Although he did decideShow MoreRelatedAnalysis Of The Book Founding Brothers 1577 Words   |  7 PagesFounding Brothers Essay 17 Oct 2015 Shaan Sekhon The United States faced many challenges in the years following the revolutionary war. The themes discusses in the â€Å"Founding Brothers† show how difficult it really was to create a perfect union. Ellis shows that many factors went into decisions as theoretically simple as the location of the nations new capitol, to the morality of slave trade. Collaboration played a large role in the nations early years, as did the faith people put in its firstRead MoreAlexander Hamilton Vs. Thomas Jefferson1289 Words   |  6 Pages Selina Lewis October 17, 2014 Government Ms. Bishop Alexander Hamilton vs. Thomas Jefferson During the ratification of the Constitution of 1787, the Federalist and Anti-federalist views created tensions and barriers between the two. Federalists, who supported the making of a new document, the Constitution, differed from Anti-federalists who believed that â€Å"the new system threatened liberties and failed to protect individual rights.† Anti-federalist, such as Patrick Henry, James WinthropRead MoreFeds vs Anti-Feds3174 Words   |  13 PagesHamilton Vs. Jefferson December 29, 2006 by Ando hamjeff.jpg I had intended to post Part II of the WWI question last night, but got caught up doing movie reviews on Life of Ando. So to slake your ravenous historical thirst in the meantime, here is my assignment from my history class this past week. If you’re really into American history and how the politics of the early Republic shook out, Jefferson vs. Hamilton is a great study. It’s also a little, I guess comforting, to know that as bad asRead More Promoting and Protecting Minority Rights Essay2310 Words   |  10 Pagessuspected that through democracy, a government ruled by the majority, the majority could easily become tyrannical in its usage of unrestricted power. That is, in denying or denoting the rights of certain minority groups. These fathers included Thomas Jefferson who stated in his 1801 Inaugural Address for President of the United States, â€Å"All, too, will bear in mind this sacred principle, that though the will of the majority is in all cases to prevail, t hat will to be rightful must be reasonable; thatRead MoreHistory 13015-82262 Words   |  10 Pagesconstitution was the Roman Republic As president George Washington Was careful not to exceed the powers given him by the constitution The politician who sought to preserve America as a nation of minimal government and small independent farmers is Thomas Jefferson How did Presidnet George Washington exercise his presidential power? Did he use it to advance partisan interests? Did he use it to pressure the legistlature? Did he attept to follow the constitutionally defined power closely or did he seek toRead MoreHalf Slave And Half Free By Bruce Levine2094 Words   |  9 Pagesinstitution of slavery. In the introduction to his book Half Slave and Half Free, Bruce Levine quotes Carl Schurzs’ observation as the â€Å"slave question not being a mere occasional quarrel between two sections of the country divided by a geographic line, but a great struggle between two antagonistic systems of social organization (p.15)†. The Nouthern states that allowed slavery benefited from the agricultural labor that those slaves provided. The Northern states that prohibited slavery did so for moralRead MoreApush - Chapter 9-12 I.D. Terms3973 Words   |  16 PagesChapter 9-12 I.D. Terms 1. Washington’s Farewell Address- an essay George Washington wrote to stay neutral from foreign affairs. â€Å"We need to stay focused on well-being of U.S. since we are a new country.† For the next 150 years, the U.S. didn’t sign an alliance. Isolationism formed from this address. Twice however, the US got involved in the European struggle. 1) in 1798 in opposition to France amp; 2) in 1813 in opposition to Great Britain. He basically said he was totally for the NeutralityRead More Segregation in the College Student Center Essay2522 Words   |  11 Pagescontinued to look around at my fellow students, my stomach churned, and it was not because I was hungry. The sight that lay before my eyes was not only very disturbing but also very common at the University. Although the Supreme Court in 1954 in Brown vs. The Topeka Board of Education declared segregation illegal, our student center today probably looks the way diners looked thirty years ago. Blacks are sitting in a secluded section of the Student Center; while whites are sitting in their own self-designatedRead MoreEssay on Racism, Racial Profiling and Segregation in America2491 Words   |  10 Pageswalked into the State University Student Center one morning, a disturbing sight immediately struck me. The sight that lay before my eyes was not only very disturbing but also very common at State University. Although the Supreme Court in 1954 in Brown vs. The Topeka Board of Education declared segregation illegal, our student center today probably looks the way diners looked sixty years ago. Blacks are sitting in a secluded section of the Student Center; while whites are sitting in their own self-designatedRead MoreHist405 Full Course Latest 2015 Spring [ All Discussions , All Quizes and All Assignments ]3084 Words   |  13 Pageshist405 full course latest 2015 spring [ all discussions , all quizes and all assignments ] Click Link Below To Buy: http://hwcampus.com/shop/hist405-full-course/ week 1 The Cost of Expansion (graded) Explain how and why slavery developed in the American colonies. Why couldn’t colonists use indentured servants as they had in the past? How would you describe the differences between slaves and indentured servants Colonial Identities (graded) The colonies of New England, the Mid –Atlantic

Juvenile Justice And Delinquency Prevention - 1598 Words

Juvenile Delinquency According to the Office of Juvenile Justice and Delinquency Prevention (OJJDP), there are more than 70 million Americans, about 1 in 4 of those are younger than 18, which is the age group commonly referred to as juveniles (2014). A juvenile delinquent is created when one of these juveniles display disruptive behavior that is beyond parents control and or violates the law. The violations range from simple offenses like smoking or fighting to violent crimes like sexual assault or murder. The first juvenile court system was created in 1899, until then adults and youth were tried in the same criminal courts. In the 60s the Supreme Court overhauled and formalized the juvenile court construction by introducing due process protection, right to counsel and formal hearings for juveniles. For countless youth of all ages and genders, misbehavior is honestly an ordinary element of growing up but for a small group juvenile delinquency is the start of a lifetime of antisocial , rebellious behavior. Many speculate what causes a juvenile to display this disruptive behavior. Although juvenile delinquents make the choice to offend or break the law, a negative home and family life, socioeconomic class, and being a product of their environment ultimately contribute to juveniles becoming juvenile delinquents. There are many elements and factors that contribute to juvenile delinquency. The negative influence of a child’s home and family life is one factor thatShow MoreRelatedJuvenile Justice And Delinquency Prevention2440 Words   |  10 Pagesincarcerated or confined (Census, n.d). According to the U.S Department of Justice’s office of Juvenile Justice and Delinquency prevention, it was reported in 2011 that 1 in 13 of juvenile arrests was for murder, and about 1 in 5 arrests was for robbery, burglary, or larceny-theft; totaling in an estimated amount of 1,470,000 arrests for 2011(Puzzanchera, 2013). The most popular crime committed between j uveniles is arson, which makes up for 44% of all crimes committed by youths. Robbery and burglary bothRead MoreJuvenile Justice and Delinquency Prevention1877 Words   |  8 PagesIntroduction Does exposure to deviant peers affect whether individuals participate in general delinquency? Peers have an influence on the developing individual where the individual shares definitions favorable to them (Snyder, Dishion, Patterson, 1982). Findings in literature suggest that delinquent youths are involved in a relationship between peers delinquent behavior and a respondent’s own delinquency (Warr, 1996). Shaw and McKay, in 1931, discovered that more than 80% of individuals had deviantRead MoreJuvenile Justice And Delinquency Prevention2506 Words   |  11 Pagesincarcerated or confined (Census, n.d). According to the U.S Department of Justice’s office of Juvenile Justice and Delinquency prevention, it was reported in 2011 that 1 in 13 of juvenile arrests were for murder, and about 1 in 5 arrests were for robbery, burglary, or larceny-theft; totaling in an estimated amount of 1,470,000 arrests for 2011(Puzzanchera, 2013). The most popular crime committed between juven iles is Arson, which makes up for 44% of all crimes committed in youths. Robbery and burglaryRead MoreFice Of Juvenile Justice And Delinquency Prevention1617 Words   |  7 Pagesfederal government even formed an office called the Office of Juvenile Justice and Delinquency Prevention that operates under United States department of Justice to attempt â€Å"by supporting states, local communities, and tribal jurisdictions in their efforts to develop and implement effective programs for juveniles†. (Howell, J. C., Wilson, J. J., Reno, J., Marcus, D., Leary, M. L.) The Office of Juvenile Justice and Delinquency Prevention established a policy that enables communities officials andRead MoreJuvenile Justice and Delinquency Prevention Act6750 Words   |  27 PagesIntroduction The Juvenile Justice and Delinquency Prevention Act (JJDPA) is the principal federal program through which the federal government sets standards for juvenile justice systems at the state and local levels. It provides direct funding for states, research, training, and technical assistance, and evaluation. The JJDPA was originally enacted in 1974 and even though the JJDPA has been revised several times over the past 30 years, its basic composition has remained the same. Since the actRead MoreFice Of Juvenile Justice And Delinquency Prevention1668 Words   |  7 PagesThe Office of Juvenile Justice and Delinquency Prevention (OJJDP) provides leadership and technical assistance in the development, implementation, and operation of new approaches, techniques, and methods related to juvenile justice and delinquency prevention. In 1999, OJJDP created the Safe Start Initiative to prevent and reduce the impact of children s exposure to violence in both the home and the community, and to expan d the knowledge base of evidence-based practices. Exposure to violence is definedRead MoreJuvenile Justice And Delinquency Prevention Reauthorization Act1577 Words   |  7 Pagesis to research the Juvenile Justice and Delinquency Prevention Reauthorization Act. The paper will focus on the purpose of this legislation, as well as the values that are expressed by this policy. This paper will not only address why this piece of legislation is important it will discuss the effects this act has had on the communities as well as the youths themselves. This paper, will also address the potential for change about the public attitudes towards the juvenile justice system and the socialRead MoreJuvenile Justice And Delinquency Prevention Act Of 19741625 Words   |  7 PagesA juvenile or â€Å"youthful inmate† as defined by the Prison Rape Elimination Act of 2003 (PREA) is any person under the age of eighteen who is under adult-court supervision and incarcerated or detained in a priso n or jail. While PREA defines a juvenile as under the age of eighteen the Juvenile Justice and Delinquency Prevention Act of 1974 (JJDPA) allows the states to set their own definition of a juvenile (Lahey). This discrepancy in the definition of a juvenile has caused problems and slow progressRead More Preventing Juvenile Delinquency Essay1386 Words   |  6 PagesPreventing Juvenile Delinquency The saying is that history often repeats itself. If this is true then society will have to deal with the complex burden of juvenile who eventually become adult criminals. However, if this saying is not true then the community in which juvenile delinquency exist must have the tool necessary to divert the youth in the community. If one is to change delinquent youth’s behavior, they need to variegate the justice system in order to prevent juvenile delinquent recidivismsRead MoreCauses and Solution of Juvenile Delinquency in America Essay1726 Words   |  7 Pagesthan 3300 young adults under the age of 18† (Khan).Juvenile delinquency can be caused by the influence gangs,bullying, and bad parenting. This topic caught my attention because there a lot of kids getting arrested each year for crimes committed and kids getting involved in gangs, also kids getting access to weapons,drugs, or getting bully by other people. However juvenile delinquency can be prevented by offerin g bullying prevention, violence prevention curriculums and mentoring programs. â€Å"If gangs

How to Live a Long Life Free Essays

How to live a Long Life As technology and medicine evolve over time, the life expectancy in most countries is increasing. Here are a few additional ways of increasing the odds that you’ll make it to that ripe old age of 85 and beyond. Steps 1. We will write a custom essay sample on How to Live a Long Life or any similar topic only for you Order Now Eat healthy. Some health professionals will state that eating healthy is more important to your body than getting regular exercise. Indulge only when necessary and have a well-balanced diet. Read and understand â€Å"Nutrition Facts†. 2. Introduce regular exercise into your life. While most people lead quite busy lives, the benefits of exercise usually present themselves in all areas of your life. Gradually introducing exercise will lead to longer patterns of fitness rather than adopting a harsh workout regime each New Year’s. 3. Develop a sleep schedule. It’s not as important to get a certain number of hours of sleep; so much as it is to get the same amount of sleep, at the same time, day in and day out. Sleep gives your body a chance to heal and regenerate; having a stable sleeping routine will help your body take care of itself more easily. If you do not carry out successful sleep cycles over an extended period of time (48+ hours) you can seriously affect your physical and mental health. 4. Drink plenty of water. This universal solvent is a most effective weapon against toxins and many other violators. It flushes out your system like nothing else does. 5. Think first. This step includes looking both ways before you cross the street, as children are taught but many adults take it for granted, and wear protective gear when necessary; whether you’re while riding a bike or skateboard, working on a construction site, or handling potentially harmful substances. While the human skull is quite thick and sturdy, severe head trauma can result from the brain being jostled around inside the skull from an impact, potentially resulting in permanent brain damage or even death. 6. Reduce stress in your life. By cutting stress or stressful things in your life you can drastically change your life expectancy. The first way is through the direct, unhealthy effects of stress on your body in the long term. The second way stress may shorten your life expectancy is through the negative behaviors that being stressed triggers. These behaviors include comfort eating and smoking. Learn to relax through de-stressing techniques or meditation to keep your life expectancy up where it should be. How to cite How to Live a Long Life, Essay examples

Physics Argumentative Essay Example For Students

Physics Argumentative Essay An inclined plane is a flat supporting surface tilted at an angle, with one end higher than the other, used as an aid for raising or lowering a load. Inclined planes are widely used to move heavy loads over vertical obstacles; examples vary from a ramp used to load goods into a truck, to a person walking up a pedestrian ramp, to an automobile or railroad train climbing a grade. Inclined planes are widely used in the form of loading ramps to load and unload goods on trucks, ships, and planes. Wheelchair ramps are used to allow people in wheelchairs to get over vertical obstacles without exceeding their strength. Escalators and slanted conveyor belts are also forms of inclined plane. In a funicular or cable railway a railroad car is pulled up a steep inclined plane using cables. Inclined planes also allow heavy fragile objects, including humans, to be safely lowered down a vertical distance by using the normal force of the plane to reduce the gravitational force. Aircraft evacuation slides allow people to rapidly and safely reach the ground from the height of a passenger airliner. Other inclined planes are built into permanent structures. Roads for vehicles and railroads have inclined planes in the form of gradual slopes, ramps, and causeways to allow vehicles to surmount vertical obstacles such as hills without losing traction on the road surface. Similarly, pedestrian paths and sidewalks have gentle ramps to limit their slope, to ensure that pedestrians can keep traction. Inclined planes are also used as entertainment for people to slide down in a controlled way, in playground slides, water slides, ski slopes and skateboard parks.

Toastmaster Speech free essay sample

How many of you consider fitness and important part of your life? What fitness activity do you enjoy? Good afternoon fellow toastmasters and guests, today for my speech I would like to talk to you about what is fitness for me and why do I consider it an important part of any person’s life. Let me start by saying that for me fitness is not an activity that you have to do because you are overweight and you want to look good. I grew up with this misconception, In my country, every time you feel that you are gaining weight you join a gym for a month, do lots of cardio activity so you lose the extra weight and then go back to a yoyo diet and a sedentary life and stay in it as long as you’re looking good. I mentioned this to one of my fitness friends and she said, â€Å"I would never imagine that! Every time I watch miss Universe the most beautiful figures are Latinas, you will imagine they are constantly working out† I said, well â€Å"These ladies would work out very hard and diet to be very good for the event but that’s not something constant in their lives, many of them will just visit a plastic surgeon to help them reach their goals† Now that I better understand what fitness is all about, for me, fitness means being able to perform a constant physical activity that helps me to have the energy and strength to feel as good as possible. We will write a custom essay sample on Toastmaster Speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The weight control is just one more of the added benefits. You dont have to be an athlete to be fit. You don’t have to run for an hour every day. All you need to do is become more active so that you feel better. Improving your fitness is good for your heart, lungs, bones, muscles, and joints. And it lowers your risk for  diseases such as heart attack,  diabetes,  high blood pressure, and even cancer. Being more fit also can help you to  maintain a healthy weight, sleep  better, handle  stress  better, and keep your mind sharp. Fitness also allows you to keep a more positive attitude towards dreams and goals. People who reach goals with regular success are sometimes more mentally fit, sometimes more physically fit. But theyre always at least one or the other, usually both. They know the real advantages that Fitness produces. Most goals require concentration and ongoing peak mental performance. A sluggish mind can hold you back. On the flip side, improved mental skills help you learn faster and create new ideas for future plans. A strong mind sees connections you didnt know were there before, it remembers mistakes, and has clearer insights into your life. Think of it this way: like your body, your brain needs to be fed and exercised to perform well Fitness has one more, vitally important role it helps determine your attitude. Your attitude can spell success or failure. Like Henry Ford said If you think you can do or cant do something, youre right. Optimists generally reach more goals faster than pessimists. And positive thinkers attract positive people I would like to give you 5 tips that can help you to step towards becoming more physically active. * Make physical activity part of your regular day,  just like brushing your  teeth  or going to work. * Use the stairs more often, walk to do errands near your home, Bike to work at least once a week. * Start walking. Walking is a great fitness activity. To keep up a routine, you can walk with family, friends or pets. * Schedule your activity  for times that youre likely to keep doing it. If you dont have time for one 30-minute walk, break it up into three 10-minute walks. * Find a partner or consider joining a gym or sport club. This can make exercising more fun, there are many choices there so try to find one that you enjoy and mix it up so you don’t get bored. * Set small, realistic goals  to improve your fitness. Making small changes in your daily lifestyle helps you improve your fitness. To conclude I would like to say theres no need to build your own obstacles. You have enough challenges to meet without handicapping yourself by ignoring Fitness. Besides the obvious health risks and damage to your life expectancy. Every day, you have a choice: to stand still and let others choose your future, or to have the courage to take action. Rewrite your story, and redefine what you thought you were capable of. Small changes can produce big changes in the way you feel. To stay confident, stay optimistic, set realistic goals, see the possibilities, not the problems and dont forget to celebrate! Enjoy what youve done and be proud of your accomplishments.

A Handful of Dust essays

A Handful of Dust essays In Evelyn Waughs, A Handful of Dust, Tony Last exists as an aristocrat whose devotion to Victorian values and beliefs controls and dictates his life; leaving him blind to the unhappiness and boredom his wife, Brenda, experiences due to his primitive and outdated ways. Tonys obsession with the Victorian lifestyle only intensifies with his exposure to the material and transient qualities of the new, emerging society. The rapid development of this society shortens the existence of the Victorian lifestyle and seemingly leaves Tony as the last member of his beloved British society. Unwilling to conform and desperately clinging to his traditional ways, Tony creates his existence as an outsider; rejected and abandoned by society he seeks refuge and familiarity in Hetton. Ironically, it is Tony Lasts devotion and loyalty to the preservation of Hetton that lead to the ultimate destruction of his life. The emerging modern society transforms Victorian culture into a mere memory of the pas t, Tonys overwhelming devotion and loyalty to Hetton create the abandonment, solitude, and destruction he experiences throughout the duration of the novel. The marriage between Brenda and Tony suggests the extermination of Empire, the disillusion with the imperialist development that was intimidating in the modernist period. Tony Last lived his life with order. His loyalty and dedication to his estate was that of outstanding perseverance. But there was not a glazed brick or encaustic tile that was not dear to Tonys heart (13), he cherished every bit of that estate. His estate was entirely rebuilt in the gothic style and is now devoid of interest. He even named the bedrooms in their country estate after characters from the King Arthur stories, with the central clock tower, the dining hall with its hammer-beam roof and pitch-pine minstrels gallery; their bedrooms with their brass bedsteads, all of which the...

Reflections on the Life and Period of King Saul Essay

Reflections on the Life and Period of King Saul - Essay Example The bible narrates that when the Prophet Samuel grew old, the elders of Israel demanded a king for Israel because the sons of Samuel were not walking in the ways of Samuel and also because they need a leader â€Å"like other nations† (1 Samuel 8.5). At first, Samuel attempted to dissuade his people from having a king. Samuel was also â€Å"displeased† and prayed to God. In response, God communicated to Samuel that it was not Samuel’s leadership that the people was rejecting but God’s kingdom (1 Samuel 8.7). God asked Samuel to tell his people what a king would do: draft citizens for army service, get a tenth of the harvest, and turn people to slaves (1 Samuel 8.10-18). However, the people remained steadfast in asking Samuel for a king and God eventually conceded (1 Samuel 8.21). The Israelites wanted a king â€Å"like the other nations† to lead them, go with them, and fight their battles (1 Samuel 8.20). According to the biblical account, God told S amuel that he has chosen Saul to be king and to lead in the delivery of Israel from the Phillistines and God also told Samuel that the cries of the people of Israel has reached him (1 Samuel 9.15-17). Biblical accounts describe Saul as a Benjamite who was the tallest Israelite during his time. In revealing God’s choice for Saul to become king, Samuel reminded the Israelites that God has been protecting Israel and that by demanding a king, they were rejecting God (1 Samuel 10.17-19). It is important to note that the bible reported that Samuel explained to Israel the regulations of the kingship (1 Samuel 10.25) but nowhere in the bible were the regulations of kingship described or documented. Interestingly, when Saul was anointed king, 1 Samuel 12.1-25 told us that Samuel made a farewell speech, indicating that Saul was to fulfil many functions that Samuel used to fulfil. This indicates that in the movement from Samuel to Saul leadership, there was a movement from theocracy to monarchy. At the same time, in that monarchy, particularly in the Israeli monarchy under Saul, religious figures like Samuel continued to play an important role such in 1 Samuel 13, Samuel rebuked Saul and that Samuel continued to play a role in the military affairs of the Saul monarchy. Eventually, however, in 1 Samuel 15, Samuel after declaring earlier or in 1 Samuel 15.1 that he was the one sent by the Lord to anoint Saul as king declared later that â€Å"the Lord has rejected Saul as king over Israel† in 1 Samuel 15.26. Samuel and Saul parted ways and Samuel anointed David to succeed Saul as king (1 Samuel 16.1-13). David entered Saul’s service (1 Samuel 16.13-23). David eventually succeeded Saul as the king of Israel even when the former became the object of Saul’s jealousy and liquidation plots. Saul’s death is recorded in 1 Chronicle 10. III. The Literature on the Life and Period of King Saul In 1928, in an article published in the Journal of Bibli cal Literature, E.G. Kraeling described the â€Å"real religion of ancient Israel† (133). According to Kraeling, Yahweh or God is never compared to a king because God is the king (152). God is the one â€Å"who sits (enthroned) on mount Zion†

Marketing Communications Campaign (Advertisement) for a Masters Degree Essay

Marketing Communications Campaign (Advertisement) for a Masters Degree - Essay Example This paper illustrates several aspects outstand about the advert observed, which makes it attract the eye of the person that sees it. Firstly, the poster is very clear; the details that are given are straightforward. No exaggerations are made, the information is very categorical and features exactly what potential learner may want to know. Its clarity also arouses interest since the interested person would like to call and know more; otherwise, uninterested parties are kept away easily. Another characteristic of the advert is that it takes a very simplistic approach; the design is simple while the information provided takes a narrow scope but it provides the platform in which an interested person may go to seek for more information. However, the simplistic approach has made them leave some of the vital information that could be more attractive or giving more directions to the user, for example, the University website. If this detail is added the advert can most likely capture a bette r attention and the ease of getting further information enhanced. Adverts are prone to zipping and zapping by the consumers. Research has indicated that zipping and zapping have the ability to interfere with the processing of information presented in an advert this is because of it is strongly linked to the information processing of the human brain. Recommendations made towards the elimination of this advertising impediment are to reduce the airing period or otherwise increase the speed of the presentation when airing through the television. In this advert, the brevity of information provided gives it the perfect presentation that will already feed the consumer before the thought of zipping or zapping gets into their mind. Well, despite the effects of these two aspects the viewer will already have the information with them. This makes it very easy to retrieve the information without much strain. The ease is brought about by the fact that the viewer is likely to capture the name of t he institution as well as the program hence they can seek the information from the internet when they are in need of the program information.

Extent which UK Government has Opted Fundamental Reform of the Essay

Extent which UK Government has Opted Fundamental Reform of the Education Provision with SEN - Essay Example These have raised two arguments from the disabled Activists who want the society to include the disability clause in the policies. The first focuses upon the ways in which disability and learning difficulties are problems created socially by the society's power structure. The arguments clearly points out that physical and also mental impairment are there to show the large diversity of human nature and should not be viewed as disabilities. Mistreating people with physical and mental impairments is what transforms the impairments into disabilities. Isolated Special education institutions are viewed as oppression to the disabled. The New Labour initiative which supports inclusive schooling has been the Strategy for special education needs which remove barriers to educational achievement (DfES, 2004). The importance of this strategy is that it takes special education within the wider policy initiative of the Green Paper Every child matters (The Stationery Office, 2003) 144 D. Armstrong offers the most comprehensive expression of inclusive education policy within New Labour's wider ideological vision of the inclusive society. With its origin bein... SEN (DfES, 2004) strategy by the Government seeks to signify inclusive education in the same cocoon of protecting the child and promoting learning activities for those children with special needs. The four essential areas of activities for chid protection are; Parents of children with special needs should be given access to suitable healthcare and children with learning problems should receive help in the early stages Inclusive practice should be adopted in early years in every school which will considerably remove barriers to learning. Developing and improving teachers' proficiency and policies for meeting children with special education needs which will raise expectations and the general school leading to the learner's progress. Involving parents in delivering which will help parents develop confidence on the education needs obtained by their children. Pursuing this child protection model of inclusion, the Strategy for special education needs locates special educational interventions within the broader context of social disadvantages experienced by young people whose origins lie within 'risk factors' associated with educational failure, community breakdown, parenting inadequacies, school disorganisation and individual and/or peer group difficulties. These risk factors have been widely proclaimed as giving rise to concerns for the welfare of young people across the domains of education health, social welfare and youth justice (Lupton, 1999; Bessant et al., 2003). The risk factor model is one that has been instrumental in promoting an interventionist strategy of risk reduction to be delivered by cross-agency childhood services. The DEE, (1994) Code of Practice came

The Concept Of Teaching Practicum

The Concept Of Teaching Practicum Teaching practicum concerns preparation of teachers and its use has embraced all the learning experiences of student teachers in schools. The purpose of reviewing related literature is to explore ideas of teaching practicum. This review will discuss three main ideas, namely, overview of the concept of beliefs and teaching practicum, theoretical framework and related research studies. 2.1 The concept of teaching practicum Teaching practicum is almost universally accepted today as the climax of a teachers professional preparation in pre-service teacher education programs. According to the studies of Gower Walters (1983), the teaching practice programme is the major essential component in professional education. Teaching practicum is defined as those periods of continuous practice twelve weeks (depends on the particular teacher training college or university) in school constitute an obligatory part of the course in colleges or universities of education. This period of practical experience is also called by various term, clinical experience, student teaching, teaching practice as well as practicum. During the teaching practicum, student teacher conducts classroom lessons and performs the duties of a teacher in school. According to the Teacher Training Division Guidelines on practicum for pre-service teacher training (2005), teaching practicum provide opportunities for student teacher to practice theories in teaching and learning practices and to develop individual teaching and learning theories. The main aim of teaching practicum is to produce effective school teachers and not merely classroom teacher. Student teachers are also provided with opportunities for a variety of encounters with children in schools. This means that student teachers are not only know how to teach effectively in class but are also able to handle co-curricular activities as well. In short, teaching practicum programme is to equip future teachers with the essential experiences which can lead to the development of their professional competencies. Teaching practicum aims for student teachers to master and practice all the concepts, principles, skills and values in order to become a professional teacher. 2.2 What is belief ? According to Michaela Borg (2001), belief is a proposition which may consciously or unconsciously held, is evaluative in that it is accepted as true by the individual, and there imbued with emotive commitment; further, it serves as guide to thought and bahaviour. On the other hand, Fishbein and Ajzen (1975) define belief as information, factual, and nonfactual cognitions. Cognition is described as what someone knows or assumes to be true (Berkowitz, 1980, p. 275). No matter what is ones belief, the beliefs still play an important role in many aspects of teaching, as well as in life. It is because these beliefs help individuals make sense of the world, influencing how new information in perceived, and whether it is accepted or rejected. Nevertheless, beliefs differ from knowledge, although they are related to each other, in that beliefs do not always represent the truth. Beliefs are not only considered as discipline-dependent (Tsai, 2002), but beliefs also include understandings, assumptions, images or propositions that are felt to be true (Kagan, 1992 Richardson, 1996). 2.3 Theoretical framework 2.3.1 Teachers Beliefs Shulman (1986) claimed that a teacher needs to know about the subject matter, to know a variety of general instructional strategies, and to know about the specific strategies necessary for teaching particular subject matter. Most of us would also agree that the good teacher transforms curriculum goals and guidelines in such a way that a particular student is able to master and understand the related content. Dan Lortie states that ones personal predispositions are not only relevant but, in fact, stand at the core of becoming a teacher. Teachers belief is a term usually used to refer to teachers pedagogic beliefs, or those beliefs of relevance to an individual teaching. The areas most commonly explored are teachers beliefs about teaching, learning, and learners; subject matter; self as a teacher, or the role of a teacher (Calderhead, 1995). Besides that, teachers beliefs do play a central role in the process of teacher development. Those beliefs form part of the process of understanding how teachers conceptualize their work as a teacher. Tattos (1996, p. 155) important work on beliefs concluded lay cultural norms among enrollees are strongly ingrained and that most teacher education, as it is currently structured, is a weak intervention to alter particular views regarding the teaching and management of diverse learners. Another study shows that a persons belief system has pervasive effects in different spheres of activity- ideological, conceptual, perceptual, and esthetic (Rokeach, 1960, p. 288). In addition, Brown found that certain philosophical beliefs and educational beliefs were effective in predicting agreement-disagreement with experimentalism of classroom practice. Indications were that professed educational beliefs had a generalized effect on teaching behavior; specific fundamental beliefs were most powerful in influencing specific classroom behaviors (Brown Webb, 1968, p. 215). To support those beliefs, Clark and Peterson (1986) proposed that: The most resilient or core teachers beliefs are formed on the basis of teachers own schooling as young students while observing teachers who taught them. Subsequent teacher education appears not to disturb these early beliefs, not least, perhaps, because it rarely addresses them. If teachers actually try out a particular innovation which does not initially conform to their prior beliefs or principles and the innovation proves helpful or successful, then accommodation of an alternative belief or principle is more possible than in any other circumstance. For the notice teacher, classroom experience and day to day interaction with colleagues has the potential to influence particular relationships among beliefs and principles, and, over time, consolidate the individuals permutation of them. Nevertheless, it seems that greater experience does not lead to greater adaptability in our beliefs and, thereby, the abandonment of strongly held pedagogic principles. Quite the contrary in fact. The more experience we have, the more reliant on our core principles we have become and the less conscious we are doing so. Professional development which engages teachers in a direct exploration if their beliefs and principles may provide the opportunity for greater self-awareness through reflection and critical questioning as starting points for later adaptation. The teachers conceptualizations of, for example, language, learning, and teaching are situated within that persons wider belief system concerning such issues as human nature, culture, society, education and so on. Consequently, teachers belief about the importance of teaching have a great impact on their teaching practices (Salmon, 1988). The next section will look at teachers belief about teaching practicum. 2.3.2 Teachers belief about teaching practicum The term practicum is used generically to refer to the different types of school attachment; namely, school experience, teaching assistantship, teaching practice and so forth that pre-service students will be undergoing as part their initial teacher preparation programme. The school-based practicum is designed to enable student teachers to observe a teachers real work of work, and to apply and refine the knowledge and skills acquired through course-work in classroom teaching. Student teachers are to use the opportunities during the practicum to integrate education theory and practice and to widen their practical experiences. In the context of teaching practicum, a student teacher is expected to apply what they have learned theoretically. To maximize the utility of practicum, it is important that teacher trainers actively promote the effective learning during the practicum period. Effective learning should be concerned with the learning of organized wholes of knowledge. It is a process that involves developing the ability to identify the objectives one is seeking and, within a flexible framework, optimizing a programme to meet these objectives, in line with individual learning attributes. Effective learning also needs to achieve transference of knowledge from the artificiality of a training course, to practical application where the trainees adapts acquired knowledge to the perceived needs of a particular problem or situation (Robotham, 2003). Many researches claim that teaching practicum is a central element in most pre-service teacher education programmes. Many also debates about the assessment of the practice of student teachers often reflect ongoing philosophical debates about the nature of teacher education (Brown, 1996) and traditional barriers between teachers and academics (Groundwater-Smith, 1997). A set of written criteria used to assess the competence of pre-service secondary teacher education students during practicum. The dimensions of the assessment protocol did not appear to be based on any articulated theory of good teaching practice, and there were significant doubts about the extent to which the various groups of stakeholders had a shared understanding of the standards implied in the criteria. In education what we label as standards are socially constructed and frequently fuzzy (Sadler, 1987) and require the shared understanding of a construct in a community of practice (Wiliam, 1996). 2.4 Related Research Studies 2.4.1 Pre-service teachers beliefs about teaching practicum Prior to actual teaching experiences, pre-service teachers derive their initial views on teaching from at least two sources. Firstly, it comes from their personal experiences as students, consisting of their interactions with and exposures to various teachers throughout their school life, with such factors having a tendency to influence their reasons for career choice, as well as beliefs and practices on their professional lives (Ben-Petetz, 2003; Bramald, Hardman, Leat, 1995; Saban, 2003). Secondly, it results from pre-service teachers forming their conceptual repertoires as they undergo the formal training provided by teacher educational programs (Bermald, 1995; Dunkin, Precian, Nettle, 1994; Nettle, 1998), initially consisting of theoretical knowledge through foundation and methods courses, and eventually progressing or culminating into the application of such theories via the so-called practice teaching. Few studies have been done in pre-service teachers. The following assumptions are fundamental to a justification of practice as a part of the training of teachers: Teaching is behavior, and as behavior is subject to analysis, change, and improvement. Much of the habitual behavior which individuals have developed in other contexts is inappropriate for the teaching situation. Under present conditions, much teaching is conducted under conditions of stress. Teaching is an extremely complex kind of behavior, involving the full range of thought processes, communication and physical action. Teachers, through practice can learn to analyze, criticize and control their own teaching behavior. Practice has the dual purpose of training and the elimination of the unfit. Practice provides the experience which gives meaning to many other aspects of instruction in education (teaching). The beliefs of pre-service TESL teachers have may merit their own exploration. These beliefs may influence students in acquisition of knowledge, selection and definition of specific teaching tasks, and interpretation of knowledge, and interpretation of course content. Puchta (1999) asserts that beliefs are guiding principles of our students behavior and strong perceptual filtersà ¢Ã¢â€š ¬Ã‚ ¦ they act as if they were true. On the other hand, Dunkin (1994) claims that how student-teachers views on teaching may be influenced by formal teaching practicum programme. Kennedy (1996) hypothesizes that real and effective change in teachers practices can only occur through a change in their beliefsà ¢Ã¢â€š ¬Ã‚ ¦ the way teachers behave.

Indigenous Religions of the World Essay -- Religion

Indigenous religions exist in every climate around the world and exhibit a wide range of differences in their stories, language, customs, and views of the afterlife. Within indigenous communities, religion, social behavior, art, and music are so intertwined that their religion is a significant part of their culture and virtually inseparable from it. These religions originally developed and thrived in isolation from one another and are some of the earliest examples of religious practice and belief. The modern world; however, has taken its toll on these groups and many of their stories, customs, and beliefs have been lost to, or replaced by, those brought in as a result of popular culture and the missionary work of Christians and Muslims. The survival of indigenous religions has been faced with many challenges. In addition to the rapid spread and Christianity and Islam, a number of other factors affect their survival, including struggles associated with the â€Å"maintaining of local indigenous worldviews, languages, and environments† (McKinley, Elizabeth). The spread of popular culture from increased travel, television, radio, and the internet is a source of threat to the cultural views of indigenous people and their religious practices. Traditional indigenous clothing is being replaced with business suits and baseball caps and traditional styles of building are being replaced with the â€Å"international style† of architecture (Molloy, Michael). Science and technology is providing explanations for naturally occurring events that indigenous people have historically related to the will of the gods and indigenous artifacts originally of religious nature are being downplayed simply as indigenous works of art. For indigenous culture... ... - Survival International." Survival International. Web. 19 Apr. 2012. . 4) McKinley, Elizabeth. â€Å"Locating The Global: Culture, Language And Science Education For Indigenous Students. †International Journal of Science Education 27.2 (2005): 227-241. Academic Search Premier. Web.19 Apr. 2012. 5) Molloy, Michael. Experiencing the World's Religions: Tradition, Challenge, and Change. New York: McGraw-Hill, 2010. Print 6) "New Zealand Culture - Maori." New Zealand Travel and New Zealand Business. Tourism New Zealand, 2011. Web. 23 Apr. 2012. . 7) Wilford, John Noble. "World's Language Dying Off Rapidly." Www.nytimes.com. The New York Times, 18 Sept. 2007. Web. 15 Apr. 2012. .

Expressions of Attitudes Through Tone and Use of Words Essay

â€Å"Forgiving My Father†, â€Å"Those Winter Sundays†, â€Å"My Papa’s Waltz†, and â€Å"Father From Asia† are literary pieces that tell about the fathers and the attitudes of the speakers towards them. The personas express their different feelings for the father they had. Lucille Clifton’s â€Å"Forgiving My Father† talks about a daughter’s bitterness towards her father. Throughout the poem, the negative side of the patriarch is shown. The persona describes what her father did, and it shows him as an irresponsible provider as he doesn’t give his family what they need. The speaker says that the father would give all that he has which was nothing. She also mentions what she wants to do and what she would’ve done. Although the title is about forgiving the father, the poem doesn’t seem to speak about forgiveness at all. The mood is the same in Shirley Geok-Lin Lim’s â€Å"Father From Asia†. The father is also depicted as a lousy provider. It was also mentioned in the poem that there is a large gap between the whole family and the father. Anger resonates throughout the poem as the speaker expresses his/her sentiments towards the father who brought poverty to the family. In the next piece, â€Å"My Papa’s Waltz† by Theodore Roethke, the persona tells of how he was feeling and experiencing as his father was â€Å"waltzing† him. In the poem, the persona simply narrates his experience in detail, which makes the father appear to be abusing them. Roethke’s use of words, such as â€Å"hung on like death†, â€Å"romped† and â€Å"battered†, make the poem appear violent. â€Å"Those Winter Sundays† by Robert Hayden tells the story of a son remembering an event wherein he saw his father’s ways of providing for his family. The boy recounts what his father did on a winter day, and the efforts to keep the family comfortable. The poem implies a lack of communication or a gap between the father and son. This may be the reason why the son failed to recognize, at that time, that this was his father‘s way of showing that he cares. But the last two lines of the piece seem to express his appreciation for what the father did for him and his family. This poem appears to have a tone of regret for not recognizing a father’s love. Of all these four, Lim’s â€Å"Father From Asia† seems to express anger the most. She speaks of her father as though he is just a worthless creature. As her narration says, the father does not give her and her family anything. The tone in the poem somehow makes the readers feel for the speaker. Author Shirley Geok-Lin Lim uses words that are so full of resentment that readers can also feel the hatred of the persona. Even though she already seems to understand their situation, resentment is still reflected in the poem. The father is the one she blames for the poverty she experienced in her childhood. The persona already knows that it would be a waste of time to think about the father who left her with these bad memories, which she compares to worthless dust that can easily be blown away. This leads her to the decision of leaving her past and her father behind. All four fathers did something that made the speakers angry. In the cases of the characters of Roethke, Clifton and Hayden, there seems to be forgiveness. The speaker in â€Å"Those Winter Sundays† admitted that he is also to blame for the poor relationship he had with his father. Through this and his own reasoning he has resolved the resentments he had for his father. Even though the speaker’s feelings for his father were not implied in the first two stanzas, the last stanza of the poem shows what his relationship with his father was and what he really felt towards him. In Roethke’s work, the persona’s forgiveness was shown through the analogy he made between the abuse he experienced and a waltz. He was able to deal with his anger by converting a tragic memory such as an abuse into an enjoyable, and in this case violent, activity which is dancing the waltz. The speaker in Clifton’s â€Å"Forgiving My Father† shows that she has already accepted the past abuses done to her and her mother, although the thought of his father haunts her from time to time. Figures of speech in the poem indicate this. There is also a part of the poem wherein she gives up on him, and she no longer sees him as her responsibility. This shows that the speaker has come to the point of acceptance but it is still hard to say if she has already forgiven the father. However, Lim’s â€Å"Father from Asia† did not show forgiveness, simply because she decided to forget everything about him. Instead of granting the forgiveness to her father, she chooses to banish him from her thoughts as though he did not and does not exist at all. She doesn’t want to deal with her feelings for her father anymore, and this is why she opts to bury these feelings. The poems expressed a negative attitude towards the fathers but only Hayden’s persona shows a positive attitude as well. He acknowledges the fact that the father tries to really provide for the family. And at the last stanza he realizes what his father had given him. He realizes that the father did provide warmth and cleanliness for him. These four poems talk about attitudes towards fathers. The authors treated these in different manners which is reflected by their use of words and tone. Nonetheless, all express negative attitudes. There were no clear indications of forgiveness in the part of the speakers, but some manage to show even a little positive attitude towards their fathers.

The Salience of Moral Character essay

The Salience of Moral Character essay The Salience of Moral Character essay The Salience of Moral Character essayI have found that the article â€Å"The Salience of Moral Character† by Jon Garthoff is informative and interesting to read and analyze. I agree with many ideas presented by the author in the article. In the article â€Å"The Salience of Moral Character†, Jon Garthoff discusses the nature and role of two notions – moral obligation and first personal moral judgment, which refer to morality. I really appreciate the author’s work, his style of writing and language, the structure of the article, and other aspects of his work, which contribute to revealing the significance of the issue discussed by Jon Gathoff. Morality has always been recognized as an important issue to study because moral ideals lie in the basis of human nature. The author of the article suggests that moral rights are understood as â€Å"corresponding to rules of moral salience which occasion explicit judgment whenever a morally competent person in a stat e of nature considers killing someone, invading his person, or taking his things† (Gathoff 20). The major goal of the author is to prove the fact that the rules of moral salience play an important role in human life, as these rules ensure the appropriate action-guidance that is accomplished not by natural moral rules, but by some different type of rights that are suitable for a particular social environment or context.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I agree with Jon Gathoff that the following notions are crucial in understanding morality and moral cognition: â€Å"moral rules†, â€Å"rules of moral salience†, â€Å"maxims of action†, â€Å"moral worth†, â€Å"moral character†, â€Å"conflicting rules† and â€Å"social rules†. The author’s statement â€Å"The Ten Commandments and other prescriptions drawn from canonized religious texts are treated by many as paradigms of moral content, and guiding oneself by this sort of prescription is treated by many as a paradigm of moral judgment† is true (Garthoff 1). People highly value the Bible and try to use its principles to live honestly. I believe that an individual code of conduct depends on both religious and social rules. Moral thinking helps people to act in a proper way, without committing crimes or demonstrating aggression.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Besides, I agree with the author of the article in his evaluation of moral theory. He writes, â€Å"Since rules are commonplace in ordinary moral thinking, a moral theory must illuminate the proper place of rules in moral thought† (Garthoff 1). I believe that morality is based on the established moral rules and principles that should be formulated and observed by all members of our society.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, the author provides much evidence to support his arguments. He uses the writings of the outstanding philosophers, R oss and Kant, whose philosophic thought helps to explain the wrongness of making false promises; committing immoral actions, etc. Moral rules should be produced to direct all domains of human life. Kant’s moral theory has nothing common with Barbara Herman’s rules of moral salience, which allow human beings to be focused on occasion deliberation. I believe that the author’s flow of thought is clear and comprehensive. He gives explanation to some atypical situations, which require atypical decisions. In this case, â€Å"routine action may be inappropriate† (Garthoff 4).In conclusion, I can say that I enjoyed reading this article because it allowed me to ponder over some significant issues our society face today.   The article also allowed me to provide critical reflection upon some important points of the research on morality. Jon Gathoff presented many comprehensive points that could help students to be focused on future research more profoundly.

Free Essays on Beach

The beach is my favorite place to escape to whenever I have to get away from all my troubles. It is a place that is peaceful in its own ways and it makes me feel both calm and relaxed. It is a place where nothing matters but what is in that little moment, where I can let my mind just drift away. As far as I can see there is this bluish water in front of me that goes on for miles and miles. I could sit here forever and never get tired of just staring into the deep water of the ocean. The waves, crashing and crashing, make a steady rhythm that I hear over and over, like a song. It is a harmonious sound that is soft in my ears. It is almost as if the ocean was trying to tell me something. So I listen. I relax as I watch surfers gently glide over the tumbling ocean waves and the light colored sailboats disappear in the distance. Everything has its own unique feeling like the soft, yet grainy sand under my feet as I walk along the shore. The salty air blowing on my face feels wet and cool as it passes by. I can hear seagulls talking to each other as they soar overhead searching for food. The howling wind whistles through the beach like an arriving train. I even spot some dolphins playing in the ocean. Their grayish blue color shimmers in the orange yellow sky, making me feel happy that I got to see them for a short moment. The sun starts to go down. It gives the water an orange glowing look. Couples walk hand in hand next to each other. When I am on the beach I feel calm, happy, relaxed, and somehow even safe. I feel like I don’t have to deal with the world for a while. So I go into my own little world where everything is fine. The crashing of the waves thunder through my ears as someone calls my name. It brings me back to reality while I day dream.... Free Essays on Beach Free Essays on Beach The beach is my favorite place to escape to whenever I have to get away from all my troubles. It is a place that is peaceful in its own ways and it makes me feel both calm and relaxed. It is a place where nothing matters but what is in that little moment, where I can let my mind just drift away. As far as I can see there is this bluish water in front of me that goes on for miles and miles. I could sit here forever and never get tired of just staring into the deep water of the ocean. The waves, crashing and crashing, make a steady rhythm that I hear over and over, like a song. It is a harmonious sound that is soft in my ears. It is almost as if the ocean was trying to tell me something. So I listen. I relax as I watch surfers gently glide over the tumbling ocean waves and the light colored sailboats disappear in the distance. Everything has its own unique feeling like the soft, yet grainy sand under my feet as I walk along the shore. The salty air blowing on my face feels wet and cool as it passes by. I can hear seagulls talking to each other as they soar overhead searching for food. The howling wind whistles through the beach like an arriving train. I even spot some dolphins playing in the ocean. Their grayish blue color shimmers in the orange yellow sky, making me feel happy that I got to see them for a short moment. The sun starts to go down. It gives the water an orange glowing look. Couples walk hand in hand next to each other. When I am on the beach I feel calm, happy, relaxed, and somehow even safe. I feel like I don’t have to deal with the world for a while. So I go into my own little world where everything is fine. The crashing of the waves thunder through my ears as someone calls my name. It brings me back to reality while I day dream....

ENTRY MODE AND PARTNER SELECTION IN TURKEY Article

ENTRY MODE AND PARTNER SELECTION IN TURKEY - Article Example Different firms with different times of entry into the Turkish market are highlighted. Specifically, Danish firms have collaborated with Turkish firms in doing business. This is done through establishing joint ventures by the concerned and interested firms. Successful business aspects are highly dependent on strategies. Decisions have to be made and interests into the activities to be undertaken must be clear. In this regard, collaboration with Turkey-based firms is seen as an easier route to operationalize foreign and new firms in Turkey (Beamish & Killing 176). Over and above effective collaborations, management is another critical area to consider. Successful management is an aiding route to business success. This of course must be undertaken within a favorable environment, where in this case Turkey is the environment. Therefore, joint venture mode of entry is fundamental if all market variables are to be exploited, but the right partner combination is of great importance. Firms operate under different goal and objectives. The underlying interest is to minimize costs of operations and consequently maximize business benefits, measured by profitability level. There are reasons why firms targeting the Turkish market opt to establish joint ventures other than seeking to establish individual business operations. It is more likely that there are significant barriers to entry into the Turkish market for a foreign firm and also high competition that is likely to negatively influence new local firms. The joint venture activity therefore becomes a strategic entry option in a bid to realize the expected business outcome by firms in different

The film Super Size Me Essay Example | Topics and Well Written Essays - 1000 words

The film Super Size Me - Essay Example My current fast food intake is once or twice per month. The fast food restaurant is usually McDonald's or a local fast food place called Pop's, which serves burgers and Italian beef sandwiches. The first fact I would like to mention is that obesity is now second only to smoking as the leading cause of death in America. Obesity is a common problem in the United States, as many Americans are sedentary in their jobs, and do not make time for or do not have time for exercise. On top of this, as a nation we are consuming a mass amount of junk food as well as frequenting fast food restaurants with regularity. This is unhealthy. From a nutrition standpoint, we should be cooking more meals at home, which is healthier, and trying to eat balanced diets which include fresh fruits and vegetables, a small portion of meat if that is acceptable, and whole grains, with a minimum amount of fat which isn't trans fat or polyunsaturated fat. An emphasis should be placed on a balanced diet with a certain number of small fats and oils in the diet, which are necessary for the absorption of vitamins A, D, E, and K. Obesity is a problem in America not just because of the fact that people are not g etting enough exercise. The diseases that come along with obesity-such as heart attack, stroke, and diabetes-are all risk factors that one engenders when one is not at a healthy weight. At the current rate, one in three children born today are at risk of developing diabetes. That is an alarming rate that we should be worried about as a nation. One of the obese men in Super Size Me was getting laparascopic surgery to reduce the size of his stomach and to eliminate his diabetic problems. He admitted to drinking two gallons of diet soda per day. That is a red flag right there, but it leads me to my next point, which is a continuing problem: the proliferation of sugared candies and sodas. Here is a second astonishing fact. According to Super Size Me, the average American child sees 10,000 food advertisements on television per year, and ninety-five percent of those are for sugared cereals, soft drinks, or candy. Advertising for McDonald's and soda and candy companies, according to the movie, was obviously tremendously high. Children didn't know who Jesus were but they sure knew who Ronald McDonald was! That just goes to show the power of advertising. The danger of advertising these high-fructose products to kids are that they will get addicted at an early age to sugar, and that will feed into a life-long need for candy and sodas that will breed itself in adulthood. It is a precursor to medical conditions that are silent killers-cancer, heart failure, stroke, and diabetes. Now, here is fact number three. Each day, one in four Americans visits a fast food restaurant, and 46 million visit McDonald's daily-that is more people than the population of Spain. The fact that so many people

Deforestation in Cuba Research Paper Example | Topics and Well Written Essays - 1750 words

Deforestation in Cuba - Research Paper Example There are many other functions of forests. Human activities in the modern global world are often harmful for the environment and it is hard to imagine where we will leave, if forests are further devastated. Nowadays people are cutting trees illegally. The most critical issue for the environmentalists starting from 2000 is the issue of deforestation. Moreover, there is no doubt that preservation of wildlife is current environmental problems in Cuba. This research paper is focused on the issue of deforestation in Cuba and possible ways of prevention of these harmful activities of people. Forests are the most valuable ecosystems on the planet. Forests are the sources of biological diversity, relevant to regulation of climate, and are very important for maintaining biosphere integrity. Forests produce very important economic goods and services, such as timber, energy, food, water, pharmaceuticals, and recreation opportunities (Wagner, 2006). Therefore, there is no option to promote defor estation, but it is relevant to sustain forests and support ecosystem. Otherwise, deforestation can lead to incurable consequences of destroying human activities. Deforestation can lead to one quarter of anthropogenic carbon emissions (Wagner, 2006). Cuba suffers from essential negative impact of deforestation. There is a need for the local government to implement forests protecting policies and decrease the levels of deforestation. Cuba is an island country located in the Caribbean 90 miles away from the Florida coast of the United States. This country has an interesting history. Cuba territory includes 110,860 km, and 23.0 percent forest covered. Deforestation in Cuba is considered to be economical, social and environmental problem of the country. Very often people are dealing with natural resources as endless ones. Starting from the last decade of XX century, deforestation was triggered by political and economic factors. Political power in Cuba initiated numerous programs of refo restation. The government has been focused on the importance on the issues of deforestation prevention. Politicians made an emphasis on the necessity of forest ecosystems management. During different periods of time, Cuba experienced three basic political periods and each era was marked by the effects of different agendas on forest ecosystems. Social and Economic Impacts of Deforestation Environmental reforms in Cuba are improving the forests cover in the country. Social development and development of forests in Cuba have been taken into account by the international community. These two issues should be considered in detail; while it is a well-known fact that flourishing of the modern Cuban society depends on natural and economic welfare. The United Nations calculated that Cuba belonged to the High Human Development Index starting from in 2006 (Where Cuba Leads, 2006). Social and forest development in the country have been often mentioned by the international community. There is no doubt that Cuba has many options of further development, but there is no doubt that prevention of deforestation is first and foremost important agendas for the country. There are many flora species in Cuba, such as Reistonea regia, the tall Cuban Royal Palm and many others. Cuba is well-known as a heart of biodiversity in the Caribbean region. Almost 50 percent of plants in Cuba are endemic. Ecosystem reserves in Cuba are acknowledged by the United

Final Reflection &Portfolio of Final Versions Essay Example for Free

Final Reflection Portfolio of Final Versions Essay â€Å"My Journey as a Writer† I have accomplished a great deal in the past three months. As the semester ends I find myself reflecting not only on how I have survived the first semester but also what I have learned. Writing is hard work. There is so much more to it than just writing an interesting story. I also learned another important lesson; just because I worked hard on an essay before presenting it and reviewed the daylights out of it did not mean it was ready for submission. Every time I went back to read it I found new changes, typos and other mistakes I had missed before. Reviewing and revising an essay is an essential part of writing. Reviewing allows me to rewrite and make changes in the essay’s content, organization and sentence structures. It allows me to add, remove, move or substitute words to make sure it communicates effectively the purpose of the essay. The task of reviewing the essays I wrote for this course allowed me to learn and improve my writing skills; as a result my essays have evolved into more stylish and fluent pieces of writing. Out of all the essays I wrote in this course, â€Å"A Book with Nostalgic Flavor† is my favorite and the one I would like to improve even further. I would love to add more content to the body of the essay and expand it by discussing specific cooking recipes and the family stories tied to them. I think that by making these changes the essay will become richer and more pleasant for the reader. I have also learned how to avoid certain patterns of error often found in my writing. Limiting the use of complex words and use simple, straightforward vocabulary instead. Using sentences that are direct and simple instead of sentences that are long and confusing. Avoiding patterns of error ensures that my writing clearly communicates its purpose and it is easy to understand. I still need to improve the use of punctuation signs, the use of commas to be more specific. Having a better understanding of the proper use of punctuation signs helps to avoid comma splices and other mistakes that affect the natural flow a good essay needs to have. Comparing the first essay I wrote at the beginning of this course to the most recent essay I have written. I notice how my writing skills have improved, my ideas have become more developed and my essays flow better and are less awkward. Throughout this course, I have learned and grown in ways I never would have imagined. I know I still have a long way to go, but I am getting there. â€Å"A Book with Nostalgic Flavor† Many years have passed since I started thinking about writing a book . A book that combines my passion for cooking and the nostalgia I feel being away from my home, my family and the land I will forever hold dear, Guatemala. I remember I was just a child when my passion for cooking first awakened. It came as no surprise to me, since it was in my grandmother’s kitchen where some of the sweetest memories of my childhood happened. It has been almost 20 years since I left Guatemala; I was just a kid back then. I would have never imagined that after so many years the most trivial memories would make me feel nostalgic. This is why I would like to write a book a tribute to my precious homeland and an opportunity to share those experiences and the inedible imprint they left on me. Cooking is a big part of family and social life in Guatemala. Cooking recipes are passed down from generation to generation while socializing, sharing old family stories and traditions that have been in the family for centuries. Traditions that are the backbone of our family history and a big part of Guatemalan culture. It is now up to me to pass down those traditions. It is thanks to my family, especially my grandmother’s guidance and patience that I am able to keep the family recipes and traditions alive. I’m looking forward to writing this book a testament to the invaluable heritage and the unique flavor it gives to my identity. â€Å"Changing Our Lives† Earning a degree has a dramatic socioeconomic impact in a person’s life and it is the reason thousands of working adults decide to go back to school every year. For instance, a degree can help start or change a career, it can push forward professional development, and it can lead to a significant increase of income. Also, it provides each individual with a sense of accomplishment and as a result it increases self-esteem. There are countless ways in which earning a degree will impact our lives. Deciding to go back to school is the first step towards â€Å"Changing Our Lives†. That is precisely what I decided to do the fall of 2012, after almost 20 years I decided to go back to school and earn a degree. It was not an easy decision to make, the thought of juggling work, marriage and school scared me. I felt stuck, I needed to change my life and I knew that without a degree it would not be possible. I made a list of all the pros and cons, and it was clear the pros outweighe d the cons. That’s when I decided to enroll in school. I was not going to let anything keep me from reaping the benefits of having a degree. I will not continue to be afraid instead I will be brave and go back to school despite all the reasons and obstacles that had stopped me before. I am proud I took the first step towards changing my life forever, I am back in school. I know I am on my way to a better career and a better me. I’m looking forward to the sense of accomplishment getting a degree will bring to my life and after so many years of putting it off I can finally say; I am on my way! â€Å"Conquering my Fear of Writing† I have to admit that I’m not a good writer. Luckily, I can say that in my life I have not had the need to write a lot and have not faced many opportunities that required me to do so. Professionally, I was lucky enough to always have had someone help me with any projects that involved heavy use of writing skills. On a personal level, I have tried as much as possible to stay away from it because I know that I am not good at it. These are facts that I am not proud of and now I have decided to change. Registering at school is the first step I have taken towards conquering my fear of writing. My fear of writing has not helped me throughout the years. I am a firm believer that by staying away from writing and limiting my exposure to situations where I had to write I crippled myself even further. Instead of using every chance I got to write as practice and use it as a learning experience, my lack of practice only made me more afraid. I refuse to continue feeding the same cycle. I hav e decided to confront my fear and I hope that by taking this class and being back in school I will be able to learn the skills necessary to write without fear. One of the worst experiences I can remember and the one that probably is the biggest reason I am afraid of writing happened at work. I remember early in my career I was working on a report, I was aware that I was not the best writer, however, I did not think I was the worst. I decided to write the report despite my lack of writing skills only to embarrass myself beyond belief. When my supervisor reviewed it, she had nothing but horrible comments about it. I was so embarrassed I never again ventured to write anything on my own again. At this point in my life I am tired of being a bad writer, and I’m tired of being afraid of writing. I want nothing more than to be able to write a paper like the one I’m writing and not be afraid of turning it in. I hope that my efforts pay off and I’m finally able to conquer my fear of writing.

Marketing Activities To Affect The Potential Buyer Influences Marketing Essay

Marketing Activities To Affect The Potential Buyer Influences Marketing Essay This assignment will be addressing the issues faced by a company operating in the highly competitive sportswear market in the United Kingdom. The issues presented in the assignment will be discussed in relation with the changing nature of consumer behaviour. Firstly, it is vital to analyse the current position of the company as follows. SOLE-RUN Sole-Run is a company operating in sportswear market in the United Kingdom specialising in football boots. It is said that the firm has entered the sportswear market at a quite late stage of the market development which can be assumed to be at a stage where the market was maturing with high competition from the market leaders like Adidas and Nike. However, Sole-Run was able to capture 12% of the market share despite not having either the production capacity or the financial budgets to compete with such market leaders. On the other hand, it is said that fashionable trainers remain as the largest single part of the sports footwear market. While it was found that customers valued comfort and did not want to pay high price research findings also showed that low-to medium priced trainers provided the same levels of comfort as high priced trainers where paying a higher price for trainers did not ensure a higher quality or a higher level of comfort. Sole-Run is currently facing difficulties in increasing its sales despite the high potential market for trainers as consumers are buying trainers as a piece of fashionable clothing as well as for sports especially among the teenagers and older people with high disposable income. SPORTS CONSUMER BEHAVIOUR In order to identify as how Sole-Run can influence the consumer purchase it is essential to understand the consumer behaviour of this particular market. According to Kotler and Armstrong (2010) consumer buying behaviour is the individual purchasing or consuming decision of an individual or household and whoever buys goods and services for personal consumption. Sports consumer behaviour is the process involved when individuals select, purchase, use, and dispose of sport related products and services to satisfy needs and receive benefits (Funk, 2008). This process is created by a desire to seek sports consumption experiences that provides benefits and satisfy needs (Funk, 2008). TASK 1- BUYER INFLUENCE AND PURCHASING PROCESS 1.1 WHAT IS BUYER INFLUENCE? Buyer influences will affect the degree of motivation in consumers to make purchasing decisions. On the other hand the level of involvement in sports will also affect the decision making. It is important for Sole-Rune to understand the consumers buying behaviour when designing a marketing strategy for its sports-fashion wear trainers or any other sports related products. Involvement involves represent a state of motivation with regard to a product, an activity, or an object (Rothschild, 1984). This state of motivation reflects the level of arousal, interest, or drive evoked by a particular sports stimuli or situation that influences consumer behaviour (Mitchelle, 1979). 1.2. INTERNAL INFLUENCES Generally consumer behaviour can be influenced by factors such as motivation, learning and perception which are known as internal factors. Also called as personal factors these gives the ability for the consumer to directly benefit from the product. 1.3. EXTERNAL INFLUENCES Social norms are a prominent external factor influencing consumer buyer behaviour. As pointed out by Kotler and Armstrong (2010) consumer purchases are influenced by forces such as social, cultural, individual and psychological. Cultural characteristics consists of the set of basic values, perceptions, wants and behaviours learned by an individual from being a member of a society. In this context Sole-Run will have to identify the cultural characteristics of the potential British based consumers who tend to be highly fashion conscious. Social characteristics on the other hand consists of social factors such as the targeted consumers relation to small groups, family and social roles. Individual characteristics can be regarded as the consumers age, economic situations and occupation. Psychological factors consist of the motivation, perception and beliefs and attitudes of the targeted potential consumers. Here it is evident that the targeted consumers for the sports-fashion trainers come from social groups which consist of individual characters of fashion conscious teenagers and old consumers who have high disposable income. 1.4. MARKETING ACTIVITIES TO AFFECT THE POTENTIAL BUYER INFLUENCES According to the Chartered Institute of Marketing (CIM), marketing can be defined as a managerial process whereby you indentify, anticipate and satisfy customer needs and wants for a profit. In order to come up with marketing strategies that will affect potential buyer influences, it is vital that Sole-Run have a better understanding on the consumers decision making as this will not only increase consumer demand but will also help to sustain its demand. While Sole-Run should identify properly its market segments in order to design targeted marketing activities, it is said that the teenagers and older people with high disposable income are the highest consumer purchasers in the sports-fashion trainers market. On the other hand, it is also found through research that consumers do not wish to pay high prices for trainers while seeking for comfort. As it is said that Sole-Run does not possess adequate financial budgets, it is evident that Sole-Run cannot invest on large scale nationwide marketing activities by advertising on mass media such as television and on radio to influence potential buyers. The starting point of Sole-Run can be to influence the potential consumers by providing information about its sports-fashion wear trainers consisting of the marketing mix in other words, the product, price, place of availability and promotions. This information will lead the potential observable buyers to respond to product choice, brand choice, dealer choice, purchasing timing and amount. It is said that sports events play a significant role in a communitys marketing and branding strategy (Higham Hinch, 2003). Hence Sole-Run can target more local or regional sports events which are less costly in terms of marketing budget compared to national events. Sole-Run can have special promotions in its outlets for the first time buyers. Also, by having direct marketing campaigns online which is less costly and highly effective compared to television or radio advertisement, the company can easily target the technology savvy teenagers such as by uploading videos on YouTube, and creating pages on popular social networking sites such as Facebook, Twitter encouraging them to comment and give their opinions on the trainers perhaps with special discount codes online which the potential buyers can redeem when purchasing in-store. On the other hand Sole-Run will be encouraging interactive marketing online where consumers will start conversation online about the Sole-Run trainers creating positive network influence for the company among others targeted consumers. On the other hand, in order to target the older consumers who has high disposable income, Sole-Run can advertise on sports related magazines and financial newspapers which are read by these targeted consumers and sponsor events created by sports clubs where these potential consumers can be found. TASK 2 ROGERS DIFFUSION CURVE AND ADOPTION MODEL 2.1. ROGERS DIFFUSION CURVE- Predicting buyer behaviour becomes particularly important with innovations and is particularly important in decisions concerning new product developments. Rogers (1962) attempted differentiate consumers according to their response to innovative products and identified five types of consumers based on the idea that certain individuals are inevitably more open to adaptation than others. These consumers were categorised as follows; 1. Innovators- brave consumers pulling the change and are very important communication mechanisms 2. Early adopters repectable people, opinion leaders, try out new ideas but in a careful way than innovators. 3. Early majority thoughtful people, careful but accept change more quickly than average people do 4. Late majority- sceptic people who will use new ideas and products only when the majority is using 5. Laggards traditional people who love to stick to the old ways and are critical about new ideas ad will only accept it if the new idea has become mainstream or even tradition. The research focus of diffusion has five elements which are; 1. characteristics of an innovation which may influence its adoption 2.decision making process that occurs when individuals consider to adopt a new idea, product or practice 3. characteristics of individuals that make them likely to adopt and innovation 4. consequences for individuals and society for adopting an innovation and 5. communication channels used in the adoption process (Kotler, 2010) According to this theory, the innovators and early majority comprise an estimated 15% of the population and are regarded as important as opinion leaders in the diffusion curve. Another important implication which this theory provides is that it is of no use of convincing the mass market in one go at the very beginning spending heavily on marketing and advertising. Thus the implication this provides for firms like Sole-Run is to establish the characteristics of the first two types of groups in other words, the innovators and the early adopters and to focus the marketing communication accordingly as according to this process there is always some consumers who would like to take risk and purchase the new products. This model shows the diffusion of new products as a chain reaction on influence between pioneering consumers and the mass market. 2.2. ADOPTION PROCESS MODEL The adoption model which is also called the AIETA model will help Sole-Run to identify the new product adoption process of consumers within the sports-fashion trainer market. This model suggests on how to help consumers move through the stages of purchasing especially new products. Adoption normally in this context applies to the new products. Kotler and Armstrong (2010) defined the adoption process as the mental process though which an individual passes from first learning about an innovation to final adoption. Consumers before purchasing new products will go through a five stage process which if successful will lead to adoption of products where adoption is the decision by an individual consumer to become a regular user of the product. 1. Attention also known as awareness is where the consumer becomes aware of the new product but lacks information about it. 2. Interest in this stage the consumer will seek information about the new product 3. Evaluation with the information the consumer received the consumer will consider whether or not to try the product 4. Trial here the consumer tries the product for the first time to improve the estimate of its value 5. Adoption finally the consumer decides to make full and regular use of the new product According to this model, adoption comes at the end of the process through which an individual consumer may go from initial awareness through to adoption at which point the consumer becomes a regular user of the product. Here, Sole-Run should identify the product characteristics that will affect the readiness of the targeted potential consumers to adopt the product in other words the unique characteristics of its sports-fashions trainers. The product characteristics would include relative advantage, compatibility, complexity, divisibility, and communicability. On the other hand the product characteristics would not include the other aspects of the marketing mix such as price and promotions though these may also affect the rate of consumer adoption. TASK 3- EFFECTS OF COMMUNICATION TO INFLUENCE FIRST BUYERS It is essential that Sole-Run pleases the initial buyers of its trainers by providing right information with effective communication that will lead to make a purchase as they will in-turn influence many subsequent customers brand choices. This can be especially true among the targeted market of teenagers due to network externalities. 3.1. THE DECISION MAKING PROCESS Before purchasing a product, consumers generally go through a process called the decision making process which needs to be identified by Sole-Run in order to come up with a better communication strategy especially for the first time buyers as the decision making process can be influenced by the personal, social, cultural and psychological factors as well as by the marketing mix variables and situational factors. 1. Need recognition this is the first stage of the buyer decision process where the consumers recognise a need or identify a problem. This can be triggered by internal or external stimuli. 2. Search for information in this stage the consumer is aroused to search for more information where the consumers will tend to obtain information from various sources such as personal through family and friends, commercial advertisements, mass media, and experiential sources. 3. Evaluation of alternatives here the consumers will use information gathered to evaluate between alternative brands in among the chosen ones. 4. Purchase decision the consumers decisions about which brand to purchase will be made at theis stage. However, two factors can come in-between the purchase intention and the actual purchase decision. The first being the attitude of others such as friends and family, and the other being unexpected situational factors such as sudden economic downturns. 5. Post purchase evaluation the final stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction. If the product is not up to the expected standards of the consumer than cognitive dissonance may occur. The decision making process shows that the buying process clearly starts long before the actual purchase and continues long after that where Sole-Run will need to focus on the entire buying process rather than focusing on just the purchasing decision when coming up with communication strategies to influence first time buyers. 3.2. THE DECISION MAKING UNIT On the other hand, many decisions consumers make had been either made for example in the case of youngsters or influenced by one or more parties. This is collectively known as the decision making unit which consist of 5 different roles of people consisting of an initiator, influencer, decider, financier, buyer and user. Initiators are those who initiate the idea of making the purchasing decision where influencers are the people who, because of their expertise, set the specification of what is to be bought. On the other hand, deciders are those who make the actual buying decision with financiers making the purchase, and buyers processing the purchase orders and users actually using the product bought. While there can be few people playing different roles in the buyer process as well as none among a particular consumer, it is essential that Sole-Run communicate the right information and provides the expected value to the consumers who are first time buyers. 3.3. INTEGRATED MARKETING COMMUNICATION As identified above the different kinds of information that are needed to influence the first time buyers as well as the people who will affect the purchasing decision of consumers, Sole-Run can adopt a intergrated marketing communication strategy where through different communication channels the company can effectively target each personnel involved in the decision making unit while providing the information for the decision making process of the targeted consumers. Thus, this marketing communication strategy will allow Sole-Run to have individual personalised and tailor made communication among the targeted consumer groups. TASK 4- CUSTOMER ATTRACTION AND CUSTOMER LOYALTY 4.1. DIFFICULTIES ASSOCIATED WITH CUSTOMERS DEFECTING FROM ANOTHER BRAND TO THE SOLE-RUN BRAND Sole-Run should take into account the type of buying behaviour of its targeted market as this highly affects the marketing mix decisions. On the other hand the buyer behaviour differs greatly for different types of products and services. The psychological theories of buyer behaviour differentiate consumer behaviour emphasising the environment which is the behavioural approach and the consumer behaviour emphasising mental processes called as cognitive approach. Mainly, there are four types of buying behaviour based on a buyers involvement and the perceived differences among brands. 1. Complex buying is where the level of involvement is high with high degree of perceived difference among brands. While this behaviour is tend to be cognitive in nature the involvement arises from uncertainty of product quality, high price, and personal factors such as self image, value and needs. 2. Dissonance buying which high in involvement and low in perceived brand difference tends to be cognitive and behavioural in nature mainly associated with risky, infrequent and expensive purchasing. 3. Habitual buying has a low consumer involvement with little brand difference and less price sensitive. This tends to be more of behavioural. 4. Variety seeking which is more cognitive has a low involvement purchase but significant difference in brands. In this situation consumers, if curious about a new brand or dissatisfied with the product choice, will engage in switching to another brand easily. The differences of buyer behaviour will largely reflect on the information and communication needs of potential buyers and the best means, in each case, of meeting these needs with respect to communicated messages and media by Sole-Run. According to the types of buyer behaviour, it can be said that purchases with regards to sports-fashion wear tends to be more variety seeking where customer are highly attached to a brands perceived difference. Thus in order to get consumers using brands such as Nike or Adidas to purchase Sole-Run, the company should create a unique selling proposition targeting comfort of the trainers and positioning as a brand which provides the same comfort level as the premium brands but for a much low price. This can be done through means of proper marketing communication strategies which will help consumers differentiate the brand as opposed to competitor brands employing more cognitive approaches to its marketing and advertising. Hence, Sole-Run should also draw strategies to retain these customers by offering better service for the value. 4.2. RETRAINING CUSTOMERS THROUGH CUSTOMER LOYALTY After successfully attracting customers to purchase Sole-Runs sports-fashion trainers, the company should also then put efforts for retraining the customers with differentiated marketing strategies. Sole-Run can develop loyal customers if the company is able to successfully influence the variety seeking consumers in the market to purchase its brand and to become habitual buyers by positioning itself in the consumers mind through means of effective marketing communication as then the customers will addicted to buy trainers from the brand Sole-Run. This can be done through marketing strategies that passively communicates information as they watch television or surf the internet where unconscious advertising repetition will create familiarity, which often translates into a brand purchase when the consumer in deciding which brand to buy (Ali Gomez, 2009). As this is pure behavioural decision making, Sole-Run can focus its advertising on classical conditioning in which the potential buyers can identify the products by a single symbol repeatedly attached to it (Ali Gomez, 2009). Thus, this will not only help Sole-Run to increase sales from its loyal consumers but will also help to g ain market share in the largest market. In order to retrain its loyal customers Sole Run should mainly engage in customer relationship marketing as research has found that it is five times costlier to attract a new customer than maintaining an existing customer and loyal customers mean repeat purchases. Thus loyal customers are a powerful source of marketing the companys brand identity through recommendations and word of mouth especially within the target market of teenagers creating positive impact of the brand Sole-Run. Although relationship marketing does not correspond to a specific set of techniques it does emphasise the need to build a continuous, strong and mutually beneficial relationship between the buyers and Sole-Run which is maintained even in periods that any purchase is not in the process. Further, through loyalty marketing, Sole-Run can also increase customers life time value in the long run as it is said that especially teenagers purchase trainers to match their clothing and outfits and if they become habitual buyers of Sole-Run they will be stick to the brand throughout their life as a partner. CONCLUSION It was identified that although Sole-Run entered the sportswear market at a later stage, there is a high market potential in the sports-fashion trainers with the increase of purchase by teenagers and consumers with high disposable income. Hence it is recommended that in order to increase its market share in the highly competitive industry, Sole-Run should also target the sports-fashion trainers market with a right marketing and communication strategy. Given the research findings that consumers do not wish to pay premium prices for trainers, Sole-Run can position its trainers as providing the same comfort level the consumers expect for a lower price than of the market leaders. This will in-turn help Sole-Run not only to increase its sales in the trainers but also its overall market share in the industry by capturing the largest market in sportswear.